Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
35
self-reported band not used
Founded
1980
46 years
Registry matches
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 possible registrationMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
REX GORELL FAMILY GROUP PTY LTD
ABN94005549913
Legal entities
Show as table · Rex Gorell Family Group: 1 registry entity
| REX GORELL FAMILY GROUP PTY LTD | ABN 94005549913 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
The chairman of the Rex Gorell Family Group, Mr Rex Gorell has a passion for all things Geelong - its people, its community and its football club. The Gorell Family has had a continuous business presence in Geelong since arriving in the city in 1854.
For career opportunities visit: www.seek.com.au/Rex-Gorell-Family-Group-jobs
The Group's first dealership Rex Gorell Ford opened in 1980 and the subsequent expansion through the decades that have followed means that The Rex Gorell Family Group now proudly represents 14 marques. As the name suggests it's a true family business with Rex's three sons Paul, Brett and Jason each playing an integral part in day to day operations. Today, brands represented include Audi, BMW, Ford, Honda, Jaguar, Land Rover, MINI, Nissan, Peugeot, Renault, Skoda, Subaru, Volvo and VW.
Employing over 350 people, the Rex Gorell Family Group prides itself on key fundamental values to ensure its ongoing success. Quality service, professionalism, competitiveness and a culture to exceed our customers expectations are a pre requisite for all staff in every department. These core elements have enabled The Rex Gorell Family Group to become one of Victoria's largest, delivering over 8,000 vehicles annually to its customer base throughout the state.
Specialties
All 3 specialties
- Automotive Sales
- Automotive Service
- Automotive Parts & Accessories
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU418 Latrobe Terrace; Geelong, Victoria 3220Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entity operates under Rex Gorell Family Group?
One Victoria entity on the ABR: REX GORELL FAMILY GROUP PTY LTD (ABN 94 005 549 913), medium confidence.
How many people work at Rex Gorell Family Group?
35 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Rex Gorell Family Group have offices?
One address on record, Australia only. Primary: 418 Latrobe Terrace, Geelong, Victoria 3220.
Has Rex Gorell Family Group raised funding?
None linked to this brand.
What does Rex Gorell Family Group list as its specialties?
Three tags on the brand's own list, among them Automotive Sales, Automotive Service and Automotive Parts & Accessories.
Which companies are listed alongside Rex Gorell Family Group?
14 profiles list Rex Gorell Family Group as a peer — 96th percentile in Automotive. It lists ten peers of its own. Rex Gorell Honda and Rex Gorell Family Group list it back.