Spending power
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Spending power
Key facts
Counted staff
7
self-reported 2–10 band
Founded
1987
39 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
WHO WE ARE
RDA Research is the developer of geoTribes Solutions. We are a long-established, Sydney-based market analytics firm with deep data science and software development expertise. We specialize in the development and application of synthetic population models which underpin our cloud-based solutions for survey appending, data enhancement, audience targeting and market planning.
Our scope of operations is Australia, NZ, Canada, Great Britain and USA.
OUR DATA
RDA’s Synthetic Population Models provide an accurate representation of each country’s complete household and person population. The Models are based on in detailed census and postal geography and contain many millions of individual synthetic records with deep demographic profiling, enriched with govt microdata & market research surveys.
We use the models to create a comprehensive range of geo-referenced consumer data; ranging from Motivations, Attitudes, Buying Behaviours, Household Expenditure, Media Exposure, Intentions, Sustainability, Health & Wellbeing, Finance and Economics, geoTribes, Needs-Based Segmentation and geoSmart geodemographics.
GEOTRIBES CLOUD SERVICES
Our consumer data is made readily accessible through four main geoTribes branded Cloud Services; Quick Append, Living Insights, Explorer and Snowflake that have been developed over 10 years, based on our industry experience & inputs from specialists with deep technical expertise.
OUR AREAS OF EXPERTISE
RDA’s data science team creates our consumer data and supports client applications that utilize our data and cloud services. Our team has developed strong expertise in the following areas:
Show all 11 entries
- Quantitative Market Research
- Database Analytics
- Demand Modelling
- Segmentation
- Geospatial Modelling
- Retail Network Development Strategy
- Strategic Planning
- Geospatial Projection of Market Research Surveys & Govt Microdata
- Market Research Data Fusion
- Secure Cloud Service Development & Operation
- Synthetic Population Models
Specialties
All 31 specialties
- Segmentation
- geoTribes
- geoSmart
- Quick Append
- Living Insights
- Explorer
- GIS
- Append data
- CRM
- Audience data
- Mobility data
- SFTP
- API
- Retail networks
- OOH Campaigns
- Customer Intelligence
- Insight Managers
- Cloud Services
- Consumer data
- Profiling reports
- Fusion
- Market research
- Data enhancement
- psychology
- Customer insights
- Data appending
- Database profiling
- Geographic
- Synthetic population
- Data tagging
- Targeting markets
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AULevel 2; 68 York Street; Sydney, NSW 2000Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at RDA Research | geoTribes?
7 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does RDA Research | geoTribes have offices?
One address on record, Australia only. Primary: Level 2, 68 York Street, Sydney, NSW 2000.
Has RDA Research | geoTribes raised funding?
None linked to this brand.
What does RDA Research | geoTribes list as its specialties?
31 tags on the brand's own list, among them cloud services, market research and api.
Which companies are listed alongside RDA Research | geoTribes?
2 profiles list RDA Research | geoTribes as a peer — 61st percentile in Marketing Services. It lists ten peers of its own. Ingenious Minds Consulting and J&S Research list it back.