Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
66
self-reported 51–200 band
Founded
1996
30 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
RB Sellars is a wholly owned Australian brand, that operates with family values and community at its core. Inspired by the Australian landscape, its natural beauty and those who work on it, RB Sellars has been outfitting rural Australians who share a passion for the land since 1996.
The brand started life as a small print catalogue business with the simple idea of a hard wearing, well-crafted workshirt in a range of colours. The now iconic workshirt has since become the Australian country uniform with over 200,000 Burton Shirts sold last year. The range now includes functional and hard-wearing workwear for both men and women, plus a large collection of casual wear, farm wear and a teen and kids range.
Since its humble beginnings the brand has grown its retail footprint to include 20 stores in key rural locations, a successful online business, and a business-to-business arm outfitting rural business across Australia and New Zealand.
Specialties
All 3 specialties
- Australian Design
- Rural Clothing
- Country Retail
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUMelbourne, VictoriaPrimary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
How many people work at RB Sellars?
66 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Where does RB Sellars have offices?
One address on record, Australia only. Primary: Melbourne, Victoria.
Has RB Sellars raised funding?
None linked to this brand.
What does RB Sellars list as its specialties?
Three tags on the brand's own list, among them Australian Design, Rural Clothing and Country Retail.
Which companies are listed alongside RB Sellars?
17 profiles list RB Sellars as a peer — 97th percentile in Retail Apparel and Fashion. It lists ten peers of its own. Rossi Boots and Totally Workwear Australia list it back.