Brand profile · Consumer Goods

Rapala VMC Australia

Shailer Park, Queensland-based Rapala VMC Australia operates in Consumer Goods. It is publicly held, and its site is rapala.com.au. It holds one address on record, all in Australia. Headcount on record is 12. One Australian registration (ABN) is a confirmed match. It is listed alongside one similar brand, in Retail.

Profile live Public Company Founded 2005 1 entity ABN 1 office country
Registry verified · ABR

Key facts

Counted staff
12
self-reported 11–50 band
Founded
2005
21 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Public Company
self-reported
Use this profile Compare Your shortlist

Legal entity

1 brand → 1 confirmed entity
  • RAPALA VMC AUSTRALIA PTY LTD

    ABN94002750030

    QLDHigh confidenceMatched on exact nameABR

Legal entities

Rapala VMC Australia: 1 registry entityRapala VMC Australia is linked to 1 registry entity: RAPALA VMC AUSTRALIA PTY LTD (ABN 94002750030, candidate).Rapala VMC AustraliaRAPALA VMC AUSTRALIAPTY LTDABN 94002750030Candidate · High confidence
Show as table · Rapala VMC Australia: 1 registry entity
Rapala VMC Australia: 1 registry entity
RAPALA VMC AUSTRALIA PTY LTDABN 94002750030
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

The Australian sales and marketing arm of Rapala VMC Corporation.

Rapala has been the world’s favourite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality.

Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can’t resist.

The correct pronunciation of Rapala® is Răp-a-la.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AU11-13 Knobel Ct; Unit 2; Shailer Park, Queensland 4128Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.

Names are withheld until a consented source exists.

Notify me about contacts Tell us who you need to reach and we will tell you when a consented source is live.

FAQ

Which legal entity operates under Rapala VMC Australia?

One Queensland entity on the ABR: RAPALA VMC AUSTRALIA PTY LTD (ABN 94 002 750 030), high confidence.

How many people work at Rapala VMC Australia?

12 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Rapala VMC Australia have offices?

One address on record, Australia only. Primary: 11-13 Knobel Ct, Unit 2, Shailer Park, Queensland 4128.

Has Rapala VMC Australia raised funding?

None linked to this brand.

Which companies are listed alongside Rapala VMC Australia?

1 profile lists Rapala VMC Australia as a peer — 67th percentile in Consumer Goods. It lists ten peers of its own. Tackle World lists it back.

What is Rapala VMC Australia's website?