Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Consumer Goods
Shailer Park, Queensland-based Rapala VMC Australia operates in Consumer Goods. It is publicly held, and its site is rapala.com.au. It holds one address on record, all in Australia. Headcount on record is 12. One Australian registration (ABN) is a confirmed match. It is listed alongside one similar brand, in Retail.
ABN94002750030
| RAPALA VMC AUSTRALIA PTY LTD | ABN 94002750030 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
The Australian sales and marketing arm of Rapala VMC Corporation.
Rapala has been the world’s favourite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality.
Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can’t resist.
The correct pronunciation of Rapala® is Răp-a-la.
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
One Queensland entity on the ABR: RAPALA VMC AUSTRALIA PTY LTD (ABN 94 002 750 030), high confidence.
12 counted staff profiles at January 2026, inside the self-reported 11–50 band.
One address on record, Australia only. Primary: 11-13 Knobel Ct, Unit 2, Shailer Park, Queensland 4128.
None linked to this brand.
1 profile lists Rapala VMC Australia as a peer — 67th percentile in Consumer Goods. It lists ten peers of its own. Tackle World lists it back.