Spending power
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Spending power
Brand profile · Farming
Rainbow Honey Ltd runs a Farming operation from Tapawera, Tasman. It is privately held, and its site is nelsonhoney.com. It holds one address on record, all in New Zealand. Headcount on record is 7. The record links three similar brands, most of them in Food and Beverage Manufacturing.
For over 100 years, the Cropp family have worked with nature to deliver the finest quality New Zealand Honey. The Cropp family has been beekeeping in New Zealand since 1899. In 1973, third-generation beekeeper Philip Cropp established Nelson Honey after learning all there is to know about bees and beekeeping from his parents and grandparents.
In 1996 the company expanded to the West Coast, and in the same yard, Philip Cropp established a new company Rainbow Honey Ltd.
We have a passion for bees, the many products the bees produce (honey, bee venom, propolis, bee pollen) and the excellent health benefits the products provide. This passion has seen Nelson and Rainbow Honey grow from humble beginnings to successful companies with a growing range of honey products sought-after worldwide.
With all the knowledge and experience, Nelson Honey was the first to combine Manuka Honey with Bee Venom. After careful testing to find the perfect ratio of the two ingredients, we launched Nectar Ease. Later we developed Royal Nectar, a range of skin products using Bee Venom and Manuka Honey.
Currently, the company manages over 9,000 honey production and 2,000 queen production hives situated throughout the pristine wilderness areas at the Top of the South Island, along the West Coast, and in the Marlborough and Marlborough Sounds. These areas are ideal for our beehives, which produce some of the purest honey you can find anywhere in the world. The natural landscape of the South Island allows us to provide a range of unique flavours and honey varieties.
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
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3 employee profiles on record · names withheld.
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7 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
One address on record, New Zealand only. Primary: 102 Tadmor Valley Road, Tapawera, Tasman 7096.
None linked to this brand.
3 profiles list Rainbow Honey Ltd as a peer — 67th percentile in Farming. It lists four peers of its own. Nelson Honey & Marketing (NZ) LTD and Taylor Pass Honey Co list it back.