Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Real Estate
Property 213 runs a Real Estate operation from Petaling Jaya, Selangor. Ownership is privately held; it publishes at property213.com. It holds one address on record, all in Malaysia. The record counts 15 people. Tagged real estate agency, erp and software development. The record links six similar brands, most of them in Real Estate.
Property 213 is a property technology company founded in late 2017 with the mission of increasing real estate sales for property developers with track record of increasing sales conversion rate and significantly improve back end operations efficiency. Real estate developers and agencies who uses our platform were able to shorten the sales cycle from 2 months to 2 weeks. We partnered with over 300 banks, has more than 10,000 real estate agents & surplus of 30,000 buyers using our software platform daily. As of 2019 we successfully completed 20,500 transactions with over $6.3 billion in real estate sales transactions.
The company was founded by Alan Kek (CEO) who has in depth knowledge and passion in software programming and real estate. Alan partnered with his co-founder Fenella Kim (President) who is a 20 years seasoned entrepreneur along with several other highly experienced individuals HK Lim (CTO), Felicia Ong (Legal Advisor) and Johnny Khor (Business Advisor).
| Countries | 1 |
|---|---|
| Primary country | MY |
All codes: MY
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
The record holds 15 counted staff profiles at January 2026, above the self-reported 2–10 band.
One address on record, Malaysia only. Primary: Petaling Jaya, Selangor 47301.
None linked to this brand.
Four tags on the brand's own list, among them real estate agency, erp and software development.
Six peer profiles on record: Property Insight Malaysia and Property Network Malaysia.