Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
346
self-reported band not used
Founded
1984
42 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
6
Grant · Aug 2024 · US$ 6.7K
Company type
Privately Held
self-reported
Description
Prolife Foods is New Zealand’s largest privately owned snack food company producing brands such as Mother Earth, Alison’s Pantry, Donovan’s Chocolates, Flemings and Sunvalley.
We have been established in New Zealand for over 30 years. We’ve operated out of Melbourne, Australia for the last six years and now our sights are firmly set on the international markets. If you were to look back on our history, you’ll see Kaye and Bernie Crosby began their journey in 1984. The mantra has been the same since day dot, “Providing Great Food, with Obsessive Service”. This mantra is at the heart of this business and drives the passion, integrity, accountability and success we all live our working lives by.
The executive and leadership teams across this business all buy into the strong and supportive yet hugely aspirational culture. To have the opportunity to build a career with Prolife Foods will always be a good decision for any new hire to make. The tenure within the company is something we are extremely proud of and will continue to invest in our people to provide the opportunities and growth that not only benefit the employee but provide great results to the company also.
Specialties
All 8 specialties
- Nuts
- Dried fruits
- Muesli bars
- Cereals
- Baking products
- Chocolates
- Confectionery
- Breakfast spreads
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZMaui Street; Pukete, Waikato 3200Primary
Grid intelligence Members
Funding
Rounds6
Round typeGrant · non-equity funding
Amount (USD)6,700
Stage rank1
Investors named1
Since last round1 yr 5 mo
Funding
Show as table · 6 funding rounds
| Rounds | 6 |
|---|---|
| Axis | 1984 to 2026 |
| Grant · 1 Aug 2024 | US$ 6.7K |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Prolife Foods Ltd?
346 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Prolife Foods Ltd have offices?
One address on record, New Zealand only. Primary: Maui Street, Pukete, Waikato 3200.
Has Prolife Foods Ltd raised funding?
Six rounds. Latest 1 August 2024: grant, US$6,700, investor Callaghan Innovation.
What does Prolife Foods Ltd list as its specialties?
Eight tags on the brand's own list, among them confectionery and nuts.
Which companies are listed alongside Prolife Foods Ltd?
18 profiles list Prolife Foods Ltd as a peer — 98th percentile in Food Production. It lists ten peers of its own. Optimo Foods Pte Ltd lists it back.