Brand profile · Retail

ProjectPlay

ProjectPlay runs a Retail operation from Hastings, Hawke's Bay. It is publicly held, and its site is projectplay.co.nz. It holds one address on record, all in New Zealand. Headcount on record is 1. It is listed alongside one similar brand, in Education Management.

LinkedIn

Profile live Public Company 1 office country
Counted staff
1
self-reported 1–1 band
Office countries
1
1 address
Company type
Public Company
self-reported
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Description

ProjectPlay is a NZ owned and operated family business, based in the sunny Hawke's Bay. It was born from a desire to reduce plastic toys and replace them with open-ended, “real” play items, that ignite children’s imaginations. We wanted to help other parents discover the many benefits of heuristic play to give their children the best start in life. As a specialty store, we seek play items designed to spark wonder, nurture curiosity, entice exploration & discovery.

We value real, authentic play experiences for children. We are inspired by Montessori, Rudolph Steiner and Pikler philosophies, while also supporting the theory of loose parts. We hope you share our passion and journey, in ensuring our children grow up having real “toys” to play, potter and tinker with.

Locations

New Zealandprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
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Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZPalmer Place; Hastings, Hawke's Bay 4122Primary

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Spending power

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Signals & hiring

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Financials

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People & contacts

1 employee profiles on record · names withheld.

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FAQ

How many people work at ProjectPlay?

1 counted staff profiles at January 2026, inside the self-reported 1 band.

Where does ProjectPlay have offices?

One address on record, New Zealand only. Primary: Palmer Place, Hastings, Hawke's Bay 4122.

Has ProjectPlay raised funding?

None linked to this brand.

Which companies are listed alongside ProjectPlay?

1 profile lists ProjectPlay as a peer — 80th percentile in Retail. It lists one peer of its own. Tiny Nation lists it back.