PRISM Sport & Entertainment AUNZ

Description

We are PRISM. An agency that specialises in engaging sport and entertainment audiences. For 25 years, we’ve worked to help unlock consumer passion and sponsorship effectiveness for brands all around the world.

We build connections in six key areas:

1. Strategy & Market Insights

As part of the wider WPP and GroupM family, we have access to the most comprehensive data libraries on the planet. With deep industry knowledge and access to relevant category and consumer insights, we can provide:

• Partnership strategy & frameworks
• Partnership audits & analysis
• Creative ideation
• Measurement & evaluations
• Go-to-market reviews

2. Property Evaluation

Our market-leading Connected Sponsorship™ tools allow us to tap into extensive data to help select, compare, and value sponsorship properties

3. Activation & Implementation

Our award-winning Activation team are productive, informative and champion sponsorship effectiveness. We believe in ongoing measurement to ensure sponsored assets and properties are constantly working toward objectives and outcomes.

4. Negotiation

We have over 25 years experience in negotiating deals both internationally and locally. Our experience tell us that the best deals come from mutual respect between all parties and positive outcomes for both client and rights holder.

5. Talent

We have experience working with some of the worlds biggest sport and entertainment talent. Our integrated approach using both our Creative Systems team and Talent Identification™ tool to align talent to a wider sponsorship and marketing strategy allows us to be diligent, informative and productive.

6. Rights & Commercial

With extensive relationships across APAC in sport, entertainment, events and other traditional rights holders. We’re able to quickly understand what constitutes a good deal. As a result, we’re able to help and secure partnerships that deliver positive business outcomes.

Locations

Addresses

• AUSydneyPrimary

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