Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
81
self-reported 51–200 band
Founded
Not recorded
Registry matches
2
ABR
Office countries
2
3 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entities
1 brand → 2 possible registrationsThe join is a normalised name comparison against ABR. Treat every row below as a lead to verify, not as an established identity.
PRINCIPALS PTY LIMITED
ABN88069309495
PRINCIPALS HOLDINGS PTY LTD
ABN83104727068
Legal entities
Show as table · Principals: 2 registry entities
| PRINCIPALS PTY LIMITED | ABN 88069309495 |
|---|---|
| PRINCIPALS HOLDINGS PTY LTD | ABN 83104727068 |
| Confirmed matches | 0 of 2 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
We make brands a force for positive change.
As Australasia’s independent branding powerhouse, we’re for organisations with big ambitions and anyone looking to unlock the power of brand to step up.
Across our offices in Sydney, Melbourne and Auckland, we’ve built a one-of-a-kind team delivering the widest range of brand capabilities. Strategists, researchers, planners, designers, animators, digital specialists and writers, all dedicated to solving branding challenges with nuance and ambition.
We’ve been making brands a force for positive change since 1995. And today, we’re the most awarded agency in the APAC region.
Let us show you why.
Find out how we think 🔹 Listen in: ThoughtBubbles podcast on Spotify (http://bit.ly/4iipsfT)
🔹 Follow us: @principalsbranding
Specialties
- brand strategy
- brand identity
- digital branding
- brand communications
- brand architecture
- brand experience
- brand messaging
All 11 specialties
- Brand strategy
- Brand architecture
- Brand identity
- Brand language
- Brand messaging
- Brand communications
- Internal branding
- Brand guardianship
- Brand measurement
- Digital branding
- Brand experience
Related specialties
Locations
2
Countries with an office address3 addresses on record
AustraliaprimaryNew Zealand
Country footprint
Show as table · Offices in 2 countries
| Countries | 2 |
|---|---|
| Primary country | AU |
All codes: AU NZ
Addresses
- AU58 Lower Fort St; Level 1; Dawes Point, New South Wales 2000Primary
- AU333 Flinders Ln; Level 4; Melbourne, Victoria 3000
- NZ18 Shortland Street; Level 3; Auckland, AUK 1010
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
Which legal entities operate under Principals?
Two New South Wales entities on the ABR: PRINCIPALS PTY LIMITED (ABN 88 069 309 495) and PRINCIPALS HOLDINGS PTY LTD (ABN 83 104 727 068). Both medium confidence.
How many people work at Principals?
81 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Where does Principals have offices?
Three addresses on record across 2 countries. Primary: 58 Lower Fort St, Level 1, Dawes Point, New South Wales 2000.
Has Principals raised funding?
None linked to this brand.
What does Principals list as its specialties?
11 tags on the brand's own list, among them brand strategy, brand identity and digital branding.
Which companies are listed alongside Principals?
38 profiles list Principals as a peer — 99th percentile in Design Services. It lists ten peers of its own. Mude and Principals NZ list it back.