Spending power
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Key facts
Counted staff
18
self-reported 11–50 band
Founded
1994
32 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Educational
self-reported
Legal entity
1 brand → 1 confirmed entity
PRIME PRACTICE PTY LTD
ABN57161578454
Legal entities
Show as table · Prime Practice: 1 registry entity
| PRIME PRACTICE PTY LTD | ABN 57161578454 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Running a dental practice is complex.
Leading a team, managing cashflow, building patient trust and loyalty, growing production, protecting profitability, staying compliant… all while trying to be a dentist.
Most practice owners don’t struggle because of dentistry — they struggle because of everything else.
You’re juggling:
- rising costs + unpredictable production
- team issues, turnover and burnout
- cancellations and patient flow challenges
- HR and leadership pressures
- strict Infection Prevention and Control and compliance requirements
- long hours and constant stress
That’s why Prime Practice exists.
For over 30 years, we’ve helped more than 4,650 practices lead better, grow stronger and operate with confidence. Founded by dentist and practice owner Dr Phillip Palmer, we understand the realities behind the scenes.
We support practices with:
- Business Performance Coaching
- In-Practice Training & Team Development (delivering CPD Points!)
- Practice Observation Visits
- Infection Prevention & Control training + audits
- HR solutions, policies + advisory
- Leadership, communication + patient experience programs
- Workshops, consulting, systems and behaviour-change tools
Our coaching team brings over 99 years of combined experience, guiding owners, managers, associates and teams to build the systems and behaviours that drive sustainable success.
Our clients typically:
- grow production by 51%
- increase take-home earnings by 64%
- work five fewer weeks per year
- reduce stress by 83%
Now backed by Credabl and led by CEO Michelle Gianferrari, Prime Practice supports dental professionals from graduation to retirement.
Whether you want stronger systems, a more engaged team, better compliance or a practice that doesn’t rely on you 24/7… Prime Practice helps you build a practice that runs smoothly, grows sustainably and supports the life you want.
Specialties
All 11 specialties
- Dental Practice Management
- Dental Patient Communication
- Dental Practice Transitions
- Leadership in a Dental Practice
- Dental Team Growth & Development
- Business Consultancy
- Infection Prevention and Control
- Marketing for Dental Practices
- Front Office Systems at Dental Practices
- HR Solutions for Dental Teams
- Coaching for Dentists
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AULevel 11, 151 Castlereagh Street; Sydney, NSW 2000Primary
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Signals & hiring
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Hiring activity
Headcount trend
Financials
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Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
Which legal entity operates under Prime Practice?
One New South Wales entity on the ABR: PRIME PRACTICE PTY LTD (ABN 57 161 578 454), high confidence.
How many people work at Prime Practice?
18 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Prime Practice have offices?
One address on record, Australia only. Primary: Level 11, 151 Castlereagh Street, Sydney, NSW 2000.
Has Prime Practice raised funding?
None linked to this brand.
What does Prime Practice list as its specialties?
11 tags on the brand's own list, among them business consultancy.
Which companies are listed alongside Prime Practice?
Seven peer profiles on record: Australian Dental Industry Association and Grow Community.