Brand profile · Business Consulting

Primary Purpose

Primary Purpose works in Business Consulting, out of Christchurch, Wellington. It is a partnership, and its site is primarypurpose.co.nz. It holds one address on record, all in New Zealand. Headcount on record is 2. The record links five similar brands, most of them in Farming.

Profile live Partnership Founded 2017 1 office country

Key facts

Counted staff
2
self-reported 2–10 band
Founded
2017
9 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Partnership
self-reported
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Description

At Primary Purpose we draw on a mix of disciplines to combine data and information with human centred insights. This starts by developing a deep understanding of the user/customer to better define the challenge, and a commitment to co-design solutions with clients for the best possible results.

Primary Purpose partners, Dr Scott Champion and Kelvin Whall have a wealth of experience in a variety of leadership roles in food, land and fibre industries. This including sector network building, cross-industry collaboration, government engagement, and business and sector level strategy development.

What we do;

  • Organisation and sector strategy and business planning
  • Horizon scanning & situation analysis
  • Expert interviews
  • Focus Groups
  • Stakeholder workshop design and facilitation
  • Service and event design

Contact us;

Dr Scott Champion: scott.champion@primarypurpose.co.nz mb 021 822 094

Kelvin Whall: kelvin.whall@primarypurpose.co.nz mb 027 231 2452

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZChristchurch, Wellington, AucklandPrimary

Grid intelligence Members

Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

1 employee profiles on record · names withheld.

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FAQ

How many people work at Primary Purpose?

2 counted staff profiles at January 2026, inside the self-reported 2–10 band.

Where does Primary Purpose have offices?

One address on record, New Zealand only. Primary: Christchurch, Wellington, Auckland.

Has Primary Purpose raised funding?

None linked to this brand.

Which companies are listed alongside Primary Purpose?

2 profiles list Primary Purpose as a peer — 71st percentile in Business Consulting. It lists ten peers of its own. Eagle Direct lists it back.

What is Primary Purpose's website?