Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Food and Beverage Manufacturing
POP runs a Food and Beverage Manufacturing operation from New Zealand. Ownership is privately held; it publishes at pop-labs.com. It holds one address on record, all in New Zealand. The record counts 4 people. Tagged food science and pet care. The record links four similar brands, most of them in Venture Capital and Private Equity Principals.
At POP, we are redefining pet wellness with POP-Topper, a daily supplement designed to power your dog’s health.
Using science-backed superfoods, POP-Topper targets inflammatory biomarkers to improve immunity and longevity in dogs. Our proprietary formula is crafted with nutrient-dense, minimally processed ingredients that are backed by objective data in canine research studies.
Institutional investors including Sprout Agritech VC, a private Hong Kong family office, and the New Zealand Government support our mission to bring innovative, science-backed solutions to pet wellness.
Our scientific research partners are:
Massey University of New Zealand With nearly a century in animal science, Massey University offers comprehensive animal-based research, with specialized facilities for companion animals, on-site farms spanning 2000 hectares, and a dedicated Companion Animal Hospital. This hands-on environment fosters breakthroughs in animal health and nutrition.
AgResearch One of New Zealand’s seven Crown Research Institutes, AgResearch drives scientific advancements for the agricultural sector. Its expertise in sustainable practices supports health innovations across animal populations, making it integral to improving animal wellness.
New Zealand Food Innovation Network Through its FoodPilot facility, the New Zealand Food Innovation Network provides 1000 square meters of food-safe space equipped with the largest collection of pilot-scale food and beverage equipment in the southern hemisphere, enabling advanced nutrition and product development.
Callaghan Innovation New Zealand’s innovation agency, Callaghan Innovation, funds R&D across sectors. Its support fuels scientific research, driving practical applications in animal wellness.
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
2 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
The record holds 4 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.
One address on record, New Zealand only. Primary: New Zealand.
None linked to this brand.
Six tags on the brand's own list, among them food science and pet care.
Four peer profiles on record: Sprout Agritech and Caffeine Daily.