Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
38
self-reported band not used
Founded
1998
28 years
Legal entities
1
ABR
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
PLAY RETAIL PTY LTD
ABN77619710057
Legal entities
Show as table · Play Retail: 1 registry entity
| PLAY RETAIL PTY LTD | ABN 77619710057 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Established in 1998, Play Retail evolved from inception to become the first company in Australia to offer totally integrated, retail-dedicated specialist solutions to blue chip retail companies offering strategic consultation, operational excellence, visual merchandising services, training & development, and management of highly motivated performance focused retail teams on a national basis.
Play Retail has comprehensive knowledge of managing and developing stores and leading staff and sales teams in sectors like fashion, footwear, cosmetics, accessories, jewellery, small appliance and consumer electronics.
We deliver to our client’s dedicated and managed field, store and concession teams as if they were your own. Play Retails capacity to manage operations on behalf of our clients provides brands with cutting edge customer engagement programs developed from our core expertise in the retail industry.
With specialist expertise in managing staff in multiple locations and driving performance across complex multi department retail businesses we are operationally responsible for an ongoing mix of hundreds of locations which included Partner operated stores, Myer, David Jones, Rebel, JB HiFi, etc. Dedicated teams (Sales, Reps, Visual Merchandisers, seasonal support teams, activation, pop up and launch teams) are recruited, inducted, trained and performance managed to deliver a brand experience to the consumer, drive sales results and ensure operational excellence for our clients.
Our continuous investment in our propriety technology systems drives the best in class analytics, sales and performance management platforms and dashboards to our customers. Powerful and insightful data driven analytics that support the specific needs of each of your departments. An investment that will translate into stronger capabilities for your business.
Play Retail is supported by The International Fusion Corporation.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU344 Lorimer St; Port Melbourne, Victoria 3207Primary
- AU1.1 Graphix Row, Sydney Corporate Park, Alexandria; Sydney, NSW 2015
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
Which legal entity operates under Play Retail?
One Victoria entity on the ABR: PLAY RETAIL PTY LTD (ABN 77 619 710 057), high confidence.
How many people work at Play Retail?
38 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Play Retail have offices?
Two addresses on record, Australia only. Primary: 344 Lorimer St, Port Melbourne, Victoria 3207.
Has Play Retail raised funding?
None linked to this brand.
Which companies are listed alongside Play Retail?
8 profiles list Play Retail as a peer — 95th percentile in Retail. It lists ten peers of its own. Fusion and Display and Design International list it back.