Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Music
Play It Strange runs a Music operation from Auckland. A nonprofit, at playitstrange.org.nz. It holds one address on record, all in New Zealand. It employs 11 people, on the record. The record links six similar brands, most of them in Musicians.
Established in 2003, Play It Strange exists to provide pathways of creativity through songwriting - also the recording, performance and celebration of those songs. We have a number of programmes and competitions in place to achieve these goals.
"Young NZers find in songs the means of expression that is like no other. Their words speak to us of love, regret, joy, loss, celebration, despair, pathos, reward, rejection, perfection. You get it. And those words merged with the music they bring from empty space bring songs into our sphere for us to savour and delight in. But it’s bigger than that.
Songs written by young NZers forge a communal strand, a national voice, a summation of who they are and with that, it’s clear that they are telling us who we are.
Listening to the hundreds of songs that we receive at Play It Strange is like opening a window into the hearts and minds of our youth. And there is much to learn" Mike Chunn, Founder, Play it Strange.
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
11 counted staff profiles at January 2026, above the self-reported 2–10 band.
One address on record, New Zealand only. Primary: 31 Cheshire St, Auckland 1052.
None linked to this brand.
3 profiles list Play It Strange as a peer — 87th percentile in Music. It lists ten peers of its own. SleepDrops International Limited and Undertheradar.co.nz list it back.