Brand profile · Music

Play It Strange

Play It Strange runs a Music operation from Auckland. A nonprofit, at playitstrange.org.nz. It holds one address on record, all in New Zealand. It employs 11 people, on the record. The record links six similar brands, most of them in Musicians.

Profile live Nonprofit 1 office country

Key facts

Counted staff
11
self-reported 2–10 band
Office countries
1
1 address
Company type
Nonprofit
self-reported
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Description

Established in 2003, Play It Strange exists to provide pathways of creativity through songwriting - also the recording, performance and celebration of those songs. We have a number of programmes and competitions in place to achieve these goals.

"Young NZers find in songs the means of expression that is like no other. Their words speak to us of love, regret, joy, loss, celebration, despair, pathos, reward, rejection, perfection. You get it. And those words merged with the music they bring from empty space bring songs into our sphere for us to savour and delight in. But it’s bigger than that.

Songs written by young NZers forge a communal strand, a national voice, a summation of who they are and with that, it’s clear that they are telling us who we are.

Listening to the hundreds of songs that we receive at Play It Strange is like opening a window into the hearts and minds of our youth. And there is much to learn" Mike Chunn, Founder, Play it Strange.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ31 Cheshire St; Auckland, 1052Primary

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Spending power

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Spending power

Signals & hiring

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Financials

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Play It Strange?

11 counted staff profiles at January 2026, above the self-reported 2–10 band.

Where does Play It Strange have offices?

One address on record, New Zealand only. Primary: 31 Cheshire St, Auckland 1052.

Has Play It Strange raised funding?

None linked to this brand.

Which companies are listed alongside Play It Strange?

3 profiles list Play It Strange as a peer — 87th percentile in Music. It lists ten peers of its own. SleepDrops International Limited and Undertheradar.co.nz list it back.

What is Play It Strange's website?