Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Software Development
Plattar works in Software Development, out of Melbourne, Victoria. It is privately held, and its site is plattar.com. It holds two addresses on record across two office countries. Headcount on record is 8. Its work is tagged augmented reality and mixed reality. The latest round on record is Grant at US$18.2K. The record links four similar brands, most of them in Software Development.
It takes a leap of faith to buy a physical product sight unseen, particularly one where its 3D qualities or the context where it will be seen is important.
Despite this, key trends are driving customers to buy larger and more significant purchases without seeing or touching a product first, and with increasing amounts of business being done online - for product companies with physical goods, building long-lasting, trusted relationships is harder and harder.
Companies from furniture retailers to architectural products manufacturers want their customers to have amazing experiences with their products that lead to long-term loyalty and repeat business.
From product discovery, pre-sale to purchase, to fulfilment and post-sales support, new opportunities exist to empower brands that sell physical products and redefine their relationship with customers.
To make product experiences, and product relationships.
Plattar leverages rapidly evolving Augmented Reality (ARKit + ARCore) & XR tech with consumer hardware and browser evolution to act as a new enabler for customers to experience products in 3D and/or in context without the product being physically present. These and other emerging technologies provide the capabilities to engage throughout the product life cycle - an ongoing way to tie together adoption, use and loyalty through virtual education, support and upselling of complementary products.
End To End Product Lifecycle Management:
Activate - Interactive brand activation and product experience Browse - 3D product browsing to view in the customer's context Interact - Bringing features and benefits to life to accelerate sales Buy - Enabling customers to purchase in a seamless way Get help - Empowering customers to easily get their product setup Upgrade - Visualise the latest product releases to entice upgrade
Clients Using Plattar:
Fisher and Paykel | SAAB | Fonterra | PWC | Australia Post | Real Estate Australia | News Corp | Red Bull
| Countries | 2 |
|---|---|
| Primary country | AU |
All codes: AU SG
| Rounds | 2 |
|---|---|
| Axis | 2015 to 2026 |
| Grant · 16 Nov 2019 | US$ 18.2K |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
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Names are withheld until a consented source exists.
8 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Two addresses on record across 2 countries. Primary: 520 Bourke St, Melbourne, Victoria 3000.
Two rounds. Latest 16 November 2019: grant, US$18,200, investor Singapore Tourism Accelerator.
Seven tags on the brand's own list, among them augmented reality and mixed reality.
Four peer profiles on record: Code and Data and Polar Express Pty Ltd.