Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
36
self-reported 11–50 band
Founded
1998
28 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
At Pinnacle Life, we’re proud to be New Zealand’s original online Life Insurance company, making it easier for Kiwis to protect what matters most.
For over 25 years, we’ve been helping Kiwis safeguard their loved ones. Today, more than 40,000 New Zealanders trust Pinnacle Life Insurance to secure their futures and the people they care about most.
Back in 1998, getting Life Insurance was a hassle – brokers, mountains of paperwork, and endless waiting. We knew there had to be a better way. That’s why we pioneered a direct-to-customer approach, cutting out the middleman and empowering Kiwis to get covered quickly and easily.
In 2007, we made history as the first company in the world to offer Life Insurance policies entirely online – a true game-changer. Today, you can get a quote from Pinnacle Life in just 30 seconds and be covered in as little as 10 minutes.
We’re always finding new ways to provide more for our customers:
- With a Gold Trusted Service Award, 4.4 out of 5 customer rating [Feefo], and 95% of claims paid out since 1998, we’re working hard to provide exceptional service for our customers.
- Our policies now include extra benefits like financial planning, counselling, and funeral cost support – because peace of mind should go beyond the policy.
And if you need help with your Life Insurance or Income Protection cover, our friendly team is ready to guide you every step of the way. Whether it’s choosing the right cover, understanding your options, or navigating the application process, we’re just a phone call, email, or online chat away. And when life gets tough, our claims support team is here to provide the guidance and care you need most.
Pinnacle Life is a licensed Life Insurance company under the Reserve Bank of New Zealand’s rules and a proud member of the Financial Services Council (FSC), ensuring we meet the highest standards of governance and customer care.
Specialties
All 8 specialties
- Life Insurance
- Direct Life Insurance
- Trauma Insurance
- Accidental Death Insurance
- Funeral Insurance
- Income Protection Insurance
- Online Life Insurance
- Disability Insurance
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZLevel 6, 2-6 Crowhurst Street (20 Kent Street); Newmarket; Auckland, AUK 1023Primary
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Signals & hiring
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Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
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FAQ
How many people work at Pinnacle Life?
The record holds 36 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Pinnacle Life have offices?
One address on record, New Zealand only. Primary: Level 6, 2-6 Crowhurst Street (20 Kent Street), Newmarket, Auckland, AUK 1023.
Has Pinnacle Life raised funding?
None linked to this brand.
What does Pinnacle Life list as its specialties?
Eight tags on the brand's own list, among them income protection insurance, life insurance and trauma insurance.
Which companies are listed alongside Pinnacle Life?
Four peer profiles on record: Partners Life and Suncorp New Zealand.