Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
274
self-reported band not used
Founded
1907
119 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Team great product with an active imagination, a thirst for innovation and you get a dynamic company that will stand the test of time. It was our company founder, Fred Peters’, forward-looking approach, in 1907, which created the foundation for Peters Ice Cream’s continuous culture of innovation. In 2016, Peters Ice Cream joined Froneri, a fast-growth international ice cream business. Froneri operates in 23 countries with a team of 15,000 employees who are on a joint mission to build the world's best ice cream company.
Peters Ice Cream continues to be Australia’s favourite ice cream brand and a true Australian icon. Long associated with hot summers, trips to the beach and BBQ’s with friends and family, our mantra of DIVE IN embodies this fun, carefree spirit. It is this unbridled passion that spills over into our products, our communication and our people. We have an insatiable curiosity and a determination to constantly deliver Australia the highest quality, and most innovative iced treats on the market.
Whether you enjoy an ice block in summer to beat the heat, or it’s your nightly ritual to enjoy a bowlful of ice cream on the couch, Peters has a portfolio that satisfies every need. DRUMSTICK, ORIGINAL, FROSTY FRUIT, CONNOISSEUR, these brands conjure up many fond memories for Australians. We keep these ice cream lovers at the heart of everything we do, every product we create. We understand what Australian’s want and we design our products especially for them.
It is by doing all of this that we keep the original vision of Fred Peters alive, and will continue to for many centuries to come. As a part of Froneri, we work as one global team to advance and disrupt the category, delivering the world’s best ice cream.
Specialties
All 4 specialties
- Brand Management
- Manufacturing
- Sales
- Marketing
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU254 Wellington Rd; Melbourne, VIC 3170Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
How many people work at Peters Ice Cream?
274 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Peters Ice Cream have offices?
One address on record, Australia only. Primary: 254 Wellington Rd, Melbourne, VIC 3170.
Has Peters Ice Cream raised funding?
None linked to this brand.
What does Peters Ice Cream list as its specialties?
Four tags on the brand's own list, among them marketing, sales and manufacturing.
Which companies are listed alongside Peters Ice Cream?
32 profiles list Peters Ice Cream as a peer — 99th percentile in Food and Beverage Services. It lists ten peers of its own. Bulla Dairy Foods lists it back.