Brand profile · Apparel & Fashion

Peter Alexander

Peter Alexander runs an Apparel & Fashion operation from Melbourne. Publicly held, at peteralexander.com.au. 13 addresses sit on record, spread over three office countries. It employs 895 people, on the record. The record links six similar brands, most of them in Retail.

LinkedIn

Profile live Public Company Founded 1987 3 office countries
Counted staff
895
self-reported band not used
Founded
1987
39 years
Legal entities
None matched
Office countries
3
13 addresses
Funding rounds
None on record
Company type
Public Company
self-reported
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Description

From his Mum's kitchen table to bedrooms in Australia, New Zealand, the UK and across the world!

Over the last 37 years Peter Alexander has become the household name for sleepwear and gifts, known and loved by every generation for his iconic, playful and luxurious designs.

Starting back in 1987, Peter launched his sleepwear brand from his Mum Julette’s dining room table, supplying beautiful sleepwear to a major Australian department store. After a cancelled order (and a whopping 2000 pairs of pyjamas filling every corner of the house), Peter was forced to run a mail order service in a magazine in hopes to clear the stock... but it wasn't long before the phones were ringing off the hook and he was dubbed 'Pyjama King' by the media!

Fast forward to today and Peter is sharing his dreams of beautiful sleepwear all over the world, with over 130 retail locations across Australia and New Zealand, online at peteralexander.com.au and peteralexander.co.nz, and in October 2024, Peter Alexander woke up in the UK with brand new retail locations and online at peteralexander.co.uk.

Peter Alexander is part of Premier Retail, the retail arm of the publicly listed company Premier Investments (ASX: PMV) – an ASX 200 listed company.

Locations

3
Countries with an office address13 addresses on record
AustraliaprimaryNew ZealandUnited Kingdom

Country footprint

Offices in 3 countriesCountry footprint: 3 countries, primary AU. Codes: AU, GB, NZ.3 countriesprimary AUAUGBNZ
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Countries3
Primary countryAU

All codes: AU GB NZ

Addresses

  • AUMelbournePrimary
  • NZAuckland
  • GBLondon
  • AUSydney
  • AUBrisbane
  • AUCanberra
  • AUPerth
  • AUDarwin
  • AUHobart
  • AUAdelaide
  • NZWellington
  • NZChristchurch

Showing 12 of 13 addresses on record.

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Spending power

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Signals & hiring

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Financials

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People & contacts

4 employee profiles on record · names withheld.

The people relation is never requested, so there is nothing here to unlock.

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FAQ

How many people work at Peter Alexander?

895 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does Peter Alexander have offices?

13 addresses on record across 3 countries. Primary: Melbourne.

Has Peter Alexander raised funding?

None linked to this brand.

Which companies are listed alongside Peter Alexander?

32 profiles list Peter Alexander as a peer — 99th percentile in Apparel & Fashion. It lists ten peers of its own. Just Group and Smiggle list it back.