Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
55
self-reported 51–200 band
Founded
2020
6 years
Legal entities
None matched
Office countries
1
3 addresses
Funding rounds
1
Series unknown · Mar 2024
Company type
Privately Held
self-reported
Description
We get pets. And we get what it means to love them like family.
At Petdirect, we’re on a mission to help New Zealand pet parents give their cats and dogs the very best, without the hassle. Whether it's premium nutrition, vet-approved health essentials, or everyday favourites, we deliver everything pets need, straight to their door.
Proudly Kiwi-owned and operated, Petdirect is New Zealand’s leading online pet specialty retailer. We hold the majority market share in our category and continue to grow through innovation, customer obsession, and purposeful expansion.
Built for pet parents, by pet lovers From Autodeliver to our Pet Perks loyalty programme (including Airpoints Dollars), we make shopping for pets easier, smarter and more rewarding. Customers can rely on fast nationwide shipping, trusted advice, and a carefully curated range designed to support their pet's wellbeing.
Powered by 100 plus PetSters Our team of over 100 passionate PetSters are redefining what great pet care looks like and delivering exceptional experiences across every channel.
Expanding beyond online In 2024, we launched our first physical store in Takapuna, Auckland, creating a hands-on destination for pet parents to explore our range and connect with our team. And we’re not stopping there. New Petdirect stores are coming soon to Tower Junction in Christchurch and Mt Roskill in Auckland, as part of our commitment to meeting pet parents wherever they are.
Retail reimagined for pets. And this is only the beginning.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZ317 New North Road; G.5, Old Kiwi Bacon Building; Kingsland, Auckland 1021Primary
- NZ32e Patiki Road; Avondale, Auckland 1026
- NZ11 Innovation Road; Islington, Christchurch, Canterbury 8042
Grid intelligence Members
Funding
Last round · 28 March 2024Amount not recordedSeries unknown
Rounds1
Round typeSeries unknown · venture round
Amount (USD)not recorded
Stage ranknot recorded
Investors named0
Since last round1 yr 9 mo
Funding
Show as table · 1 funding round
| Rounds | 1 |
|---|---|
| Axis | 2020 to 2026 |
| Series unknown · 28 Mar 2024 | not disclosed |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
How many people work at Petdirect?
The record holds 55 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Where does Petdirect have offices?
Three addresses on record, New Zealand only. Primary: 317 New North Road, G.5, Old Kiwi Bacon Building, Kingsland, Auckland 1021.
Has Petdirect raised funding?
One round. Latest 28 March 2024: Series unknown, no amount recorded.
Which companies are listed alongside Petdirect?
15 profiles list Petdirect as a peer — 98th percentile in Retail. It lists ten peers of its own. Bradley Holdings and Animates Vetcare NZ list it back.