Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
633
self-reported 51–200 band
Founded
2019
7 years
Legal entities
None matched
Office countries
5
5 addresses
Funding rounds
4
Debt financing · Nov 2023
Company type
Privately Held
self-reported
Description
Most retailers have strong systems, but they make separate decisions. Search optimizes relevance, personalization optimizes engagement, and retail media optimizes yield. DiscoveryOS replaces that fragmentation with one decision at ranking time, using a shared objective.
Every product, ad, and creative placement is ordered against a composite goal—net profit per session—balancing relevance, margin, conversion, and monetization in real time. This allows retailers to grow retail media revenue without degrading search quality, increase conversion without suppressing monetization, and align teams around outcomes instead of competing tools.
DiscoveryOS powers enterprise-grade onsite search and personalization and is used by leading retailers as their primary discovery system. Retail media performs better inside DiscoveryOS because monetization decisions are made within the same ranking engine that already understands customer intent, engagement, and purchase likelihood.
The platform can operate as the decision layer over existing systems, or optionally execute bidding, pacing, and serving across sponsored products, display, and video when consolidation reduces operational friction.
Founded in 2017, Particular Audience is AI-native by design, using multimodal machine learning (behavior, language, and vision) to deliver hyper-personalized discovery that outperforms keyword-led approaches by multiples.
Headquartered in London, Sydney, and Vancouver, Particular Audience supports global enterprise retailers and contributes to open standards such as the Model Context Protocol (MCP), enabling agentic commerce on retailer-controlled infrastructure.
If a product is seen, searched, clicked, or bought—DiscoveryOS decides why.
Specialties
- computer vision
- ecommerce
- data engineering
- ai
- nlp
- saas
- deep learning
- retail media
- personalisation
- machine learning
All 16 specialties
- retail media
- nlp
- collaborative filtering
- vector search
- llms
- machine learning
- ecommerce
- personalisation
- recommendation
- AB testing
- data engineering
- AI
- SaaS
- big data engineering
- computer vision
- deep learning
Related specialties
Locations
5
Countries with an office address5 addresses on record
Country footprint
Show as table · Offices in 5 countries
| Countries | 5 |
|---|---|
| Primary country | AU |
All codes: AU CA GB NL US
Addresses
- CA550 Robson St; IQ; Vancouver, British Columbia V6B 2B7
- AU85 William St; Darlinghurst, New South Wales 2010Primary
- NLAmsterdam
- USNew York
- GB114 Gray's Inn Road; WeWork; London, England WC1X
Grid intelligence Members
Funding
Rounds4
Round typeDebt financing · non-equity funding
Amount (USD)not recorded
Stage ranknot recorded
Investors named1
Since last round2 yr 2 mo
Funding
Show as table · 4 funding rounds
| Rounds | 4 |
|---|---|
| Axis | 2019 to 2026 |
| Debt financing · 9 Nov 2023 | not disclosed |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
How many people work at Particular Audience?
The record holds 633 counted staff profiles at January 2026, above the self-reported 51–200 band.
Where does Particular Audience have offices?
Five addresses on record across 5 countries. Primary: 85 William St, Darlinghurst, New South Wales 2010.
Has Particular Audience raised funding?
Four rounds. Latest 9 November 2023: debt financing, investor OneVentures, no amount recorded.
What does Particular Audience list as its specialties?
16 tags on the brand's own list, among them computer vision, ecommerce and data engineering.
Which companies are listed alongside Particular Audience?
13 profiles list Particular Audience as a peer — 95th percentile in Software Development. It lists ten peers of its own. Sitback Solutions and Similar Inc list it back.