Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
20
self-reported band not used
Founded
1951
75 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Parrs Products Ltd is a 100% New Zealand owned family company established in 1951 by Des and Margaret Parr in Auckland, New Zealand. It started as a small cottage industry when Margaret first manufactured dolls dressed in native costume. Merging with Maori Reflections, a souvenir retailer owned and operated by Greg and Janet Parr in the 1980s, the company is now managed by Greg along with his wife, and two daughters. The company has continued to grow exponentially, and now occupies its own warehouse, office and showroom and is proud to be one of the largest souvenir manufacturers/distributors in New Zealand.
An integral part of the company is the product we offer, all of which is a result of our exceptional, innovative team. They are constantly researching and monitoring worldwide trends, to develop products that ensure we remain one of New Zealand's major souvenir companies. Of utmost importance is the quality of our products, and we ensure they are manufactured to the highest possible standards. For over 20 years, Parrs Products Ltd has become renowned for its New Zealand made skincare products, all of which feature key naturally occurring ingredients unique to our country.
We were the first to realise the benefits of using Thermal Mud, Manuka Honey and Kiwifruit in the beauty industry. What originally started in the 1980s as an industry-first experiment by producing a bar of soap with Thermal Mud from Rotorua, Parrs Products Ltd has established itself an industry-leading reputation. This on-going success has allowed us to discover further the many applications of these natural ingredients; while continuing to expand and enhance the selection, quality and benefits of our skincare ranges.
We thank you for your interest in our products and welcome you along as we continue on our journey showcasing the beauty of New Zealand to the world.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZ3 Portage Rd; New Lynn, Auckland 0600Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
How many people work at Parrs Products Ltd?
The record holds 20 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.
Where does Parrs Products Ltd have offices?
One address on record, New Zealand only. Primary: 3 Portage Rd, New Lynn, Auckland 0600.
Has Parrs Products Ltd raised funding?
None linked to this brand.
What does Parrs Products Ltd list as its specialties?
14 tags on the brand's own list, among them natural, sheep and new zealand.
Which companies are listed alongside Parrs Products Ltd?
8 profiles list Parrs Products Ltd as a peer — 89th percentile in Wholesale. It lists ten peers of its own. Start Lab Australia and Guthrie Bowron Rangiora list it back.