Brand profile · Software Development

Optimal

Wellington, Te Aro-based Optimal operates in Software Development. Ownership is privately held; it publishes at optimalworkshop.com. It holds one address on record, all in New Zealand. The record counts 90 people. Tagged service design, recruitment and user research. Its latest round on record is Grant, US$13.4K. It is listed alongside four similar brands, mostly in Software Development.

optimalworkshop.com LinkedIn

Profile live Privately Held Founded 2007 1 office country US$ 13.4K Grant
Counted staff
90
self-reported 51–200 band
Founded
2007
19 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
6
Grant · Sep 2024 · US$ 13.4K
Company type
Privately Held
self-reported
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Description

Optimal is a comprehensive User Insight Platform empowering product teams and UX researchers to make confident, data-driven decisions.

We provide a powerful suite that transforms complex human behaviors into actionable insights. Our platform helps you understand how people interact with your digital experiences, revealing the "why" behind user behaviors so you can build products that truly connect with your audience.

Join industry leaders like Lego, Nike, Netflix and Apple, who trust Optimal to bridge the gap between user expectations and product reality. Together, we'll create exceptional experiences that resonate with your users and drive business success.

Specialties

All 10 specialties
  • Tree testing
  • Card sorting
  • Qualitative insights
  • First-click testing
  • Recruitment
  • Surveys
  • User research
  • Service design
  • Prototype Testing
  • Experience design

Related specialties

Locations

New Zealandprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
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Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZPO Box 27-456; Wellington, Te Aro 6011Primary

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Funding

Last round · 8 September 2024US$ 13.4KGrant · investor: Callaghan Innovation
Rounds6
Round typeGrant · non-equity funding
Amount (USD)13,400
Stage rank1
Investors named1
Since last round1 yr 4 mo

Funding

6 funding roundsFunding timeline. Latest round 8 Sep 2024: Grant, US$ 13.4K.20072026GrantUS$ 13.4K6 rounds
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Rounds6
Axis2007 to 2026
Grant · 8 Sep 2024US$ 13.4K

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Spending power

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Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Financials

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Optimal?

The record holds 90 counted staff profiles at January 2026, inside the self-reported 51–200 band.

Where does Optimal have offices?

One address on record, New Zealand only. Primary: PO Box 27-456, Wellington, Te Aro 6011.

Has Optimal raised funding?

Six rounds. Latest 8 September 2024: grant, US$13,400, investor Callaghan Innovation.

What does Optimal list as its specialties?

Ten tags on the brand's own list, among them service design, recruitment and user research.

Which companies are listed alongside Optimal?

43 profiles list Optimal as a peer — 99th percentile in Software Development. It lists ten peers of its own. Lyssna and Kernel list it back.

What is Optimal's website?

optimalworkshop.com