Brand profile · Financial Services

NOW Finance

Melbourne, Victoria-based NOW Finance operates in Financial Services. Privately held, at nowfinance.com.au. It holds one address on record, all in Australia. It employs 100 people, on the record. It lists personal loans, car loans and debt consolidation among its specialties. Three Australian registrations (ABN) are candidate matches. It is listed alongside ten similar brands, mostly in Financial Services.

Profile live Privately Held Founded 2013 3 registry matches ABN 1 office country
Registry match · ABR

Key facts

Counted staff
100
self-reported 51–200 band
Founded
2013
13 years
Registry matches
3
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entities

1 brand → 3 possible registrationsThe join is a normalised name comparison against ABR. Treat every row below as a lead to verify, not as an established identity.
  • NOW FINANCE GROUP PTY LTD

    ABN35158703612

    VICMedium confidenceMatched on exact nameABR

  • NOW FINANCE GROUP HOLDINGS LIMITED

    ABN54651802596

    VICMedium confidenceMatched on exact nameABR

  • Now Finance Limited

    ABN79115979603

    QLDMedium confidenceMatched on exact nameABR

Legal entities

NOW Finance: 3 registry entitiesNOW Finance is linked to 3 registry entities: NOW FINANCE GROUP PTY LTD (ABN 35158703612, candidate); NOW FINANCE GROUP HOLDINGS LIMITED (ABN 54651802596, candidate); Now Finance Limited (ABN 79115979603, candidate).NOW FinanceNOW FINANCE GROUP PTYLTDABN 35158703612Candidate · Medium confidenceNOW FINANCE GROUPHOLDINGS LIMITEDABN 54651802596Candidate · Medium confidenceNow Finance LimitedABN 79115979603Candidate · Medium confidence
Show as table · NOW Finance: 3 registry entities
NOW Finance: 3 registry entities
NOW FINANCE GROUP PTY LTDABN 35158703612
NOW FINANCE GROUP HOLDINGS LIMITEDABN 54651802596
Now Finance LimitedABN 79115979603
Confirmed matches0 of 3

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

NOW Finance is a leading, Australian-owned, non-bank lender providing simple, data-driven personal loans. Our business is based in Melbourne with offices in Sydney, Brisbane and Perth, servicing customers across all states and territories in Australia.

We believe in the power of no-fuss lending solutions, built on sophisticated data and AI capabilities. Our products are designed to help people improve their lives and stay in control.

Our market-leading personal lending solutions help customers navigate the finance system and feel supported and empowered to make the right decisions. We’re always here for them.

Our innovative and enquiring culture enables us to constantly improve how and what we deliver for our customers and partners.

NOW Finance is a trademark of Now Finance Group Pty Ltd (ACN 158 703 612) Australian Credit Licence number 425142.

Specialties

All 11 specialties
  • personal loans
  • debt consolidation
  • funeral loans
  • medical loans
  • travel loans
  • vehicle loans
  • home improvement loans
  • car loans
  • secured loans
  • unsecured loans
  • wedding loans

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AUSt Kilda Rd; Melbourne, Victoria 3004Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.

The people relation is never requested, so there is nothing here to unlock.

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FAQ

Which legal entities operate under NOW Finance?

Three Australian entities on the ABR: NOW FINANCE GROUP PTY LTD (ABN 35 158 703 612), NOW FINANCE GROUP HOLDINGS LIMITED (ABN 54 651 802 596) and Now Finance Limited (ABN 79 115 979 603). All medium confidence.

How many people work at NOW Finance?

100 counted staff profiles at January 2026, inside the self-reported 51–200 band.

Where does NOW Finance have offices?

One address on record, Australia only. Primary: St Kilda Rd, Melbourne, Victoria 3004.

Has NOW Finance raised funding?

None linked to this brand.

What does NOW Finance list as its specialties?

11 tags on the brand's own list, among them personal loans, car loans and debt consolidation.

Which companies are listed alongside NOW Finance?

31 profiles list NOW Finance as a peer — 97th percentile in Financial Services. It lists ten peers of its own. Azora and Finance One list it back.

What is NOW Finance's website?