Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
7
self-reported 2–10 band
Founded
2018
8 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
NEW INITIATIVE PTY LTD
ABN59624444426
Legal entities
Show as table · New Initiative: 1 registry entity
| NEW INITIATIVE PTY LTD | ABN 59624444426 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
New Initiative is a niche agency with a focus on placemaking, retail and experiential marketing. Delivering strategic consulting, PR, marketing, event and communication services – New Initiative provides a range of considered and customised end-to-end creative services for places, placemakers and tastemakers.
The agency has grown from the highly successful James Street Initiative (JSI). New Initiative now incorporating JSI, co-ordinates and promotes over 130 retailers in James Street.
Our globally experienced team ensures a collaborative approach that embraces excellence, detail and imagination. Focusing on strategic planning, creative direction, experiential engagement, media strategies, public relations and events, New Initiative provides problem solving, creative solutions and project management.
In addition to managing the James Street Initiative, New Initiative is currently overseeing and delivering a range of branding, marketing and PR services for a number of developments and projects including: The Calile Hotel; Seasons Yōso; The Langham Hotels & Resorts; TWO4SEVEN and Albion Fine Trades.
Specialties
- communications
- social media strategies
- experiential marketing
- events
- placemaking
- marketing
- public relations
All 9 specialties
- Marketing
- Media Strategies
- Experiential Marketing
- Digital Management
- Events
- Social Media Strategies
- Communications
- Public Relations
- Placemaking
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AULevel 1, 60 James St, Fortitude Valley; Brisbane, QLD 4006Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
3 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
Which legal entity operates under New Initiative?
One Queensland entity on the ABR: NEW INITIATIVE PTY LTD (ABN 59 624 444 426), high confidence.
How many people work at New Initiative?
7 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does New Initiative have offices?
One address on record, Australia only. Primary: Level 1, 60 James St, Fortitude Valley, Brisbane, QLD 4006.
Has New Initiative raised funding?
None linked to this brand.
What does New Initiative list as its specialties?
Nine tags on the brand's own list, among them communications, social media strategies and experiential marketing.
Which companies are listed alongside New Initiative?
Nine peer profiles on record: Social & Staple and The Media Society Australia.