Brand profile · Retail

New Aim

New Aim runs a Retail operation from Hawthorn East, Victoria. It is privately held, and its site is newaim.com.au. It holds two addresses on record, all in Australia. Headcount on record is 178. Its work is tagged retail. One Australian registration (ABN) is a candidate match. The record links nine similar brands, most of them in Retail.

Profile live Privately Held Founded 2005 1 registry match ABN 1 office country
Registry match · ABR

Key facts

Counted staff
178
self-reported band not used
Founded
2005
21 years
Registry matches
1
ABR
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entity

1 brand → 1 possible registrationMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
  • NEW AIM LTD

    ABN50115804432

    VICMedium confidenceMatched on exact nameABR

Legal entities

New Aim: 1 registry entityNew Aim is linked to 1 registry entity: NEW AIM LTD (ABN 50115804432, candidate).New AimNEW AIM LTDABN 50115804432Candidate · Medium confidence
Show as table · New Aim: 1 registry entity
New Aim: 1 registry entity
NEW AIM LTDABN 50115804432
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

New Aim is Australia's largest and fastest-growing private ecommerce company. Since 2005, we've evolved from marketplace seller to ecommerce enabler, ranking among the 'Top 500 Private Companies' in Australia.

With proprietary technology, we're improving procurement, supply chain management, multichannel integration, and price decisioning. We’re reimagining the possibilities of ecommerce using technology that empowers Aussie businesses to transform the way they start and scale online.

Our business-to-many (B2M) model is unique in the Australian market. We partner with Australia’s most-loved household brands and online marketplaces including Amazon, Catch, eBay, MyDeal, Kogan, Big W, Costco Wholesale, Barbeques Galore, David Jones, Harvey Norman and Myer.

Through our B2B2C marketplace, Dropshipzone, we’re creating an ecosystem that enables thousands of SMEs to start and scale with ecommerce.

Today, we have more than 400 employees from Melbourne, Australia to Guangzhou, China who all work for the same mission: to reimagine the possibilities of ecommerce, introduce new technologies to democratise business ownership, and inspire entirely new categories of business.

Awards and recognition

  • In 2018, New Aim was listed as the 82nd fastest-growing company in Australia by the Australian Financial Review Fast 100.
  • In 2019, New Aim was listed as the 349th largest private company in Australia by revenue by the Australian Financial Review.
  • In March 2020, New Aim was listed as the 49th fastest-growing company in Australia by the Australian Financial Review’s Fast 100.
  • In April 2020, New Aim was listed as the 205th fastest-growing company in Asia Pacific by the Financial Times.
  • In 2021, New Aim was listed as the 188th fastest-growing company in Asia Pacific by the Financial Times.
  • In 2024, New Aim secured the 282nd spot for 'Top 500 Private companies' in Australia

Specialties

All 3 specialties
  • wareshouse
  • Tools & Automotive
  • Retail

Related specialties

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AU16-18 Cato St; Hawthorn East, VictoriaPrimary
  • AU3 Lennon St; West Melbourne, Victoria 3003

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

Which legal entity operates under New Aim?

One Victoria entity on the ABR: NEW AIM LTD (ABN 50 115 804 432), medium confidence.

How many people work at New Aim?

178 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does New Aim have offices?

2 addresses on record.

Has New Aim raised funding?

None linked to this brand.

What does New Aim list as its specialties?

Three tags on the brand's own list, among them retail.

Which companies are listed alongside New Aim?

Nine peer profiles on record: Reach Markets and Dropshipzone.

What is New Aim's website?