Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
189
self-reported 51–200 band
Founded
2013
13 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
1
Series unknown · Nov 2016
Company type
Privately Held
self-reported
Description
Fresh ingredients and delicious recipes delivered to your door. Simple. Healthy. Delicious.
My Food Bag is a New Zealand business that was born out of the idea that healthy and delicious food can also be convenient and exciting.
Our goal is to bring inspiring, nutritionally-balanced tasty recipes and the best seasonal produce together and deliver it to your door.
My Food Bag is about bringing the fun back into cooking by creating innovative and exciting dishes while embracing founder, dietitian and cookbook author Nadia Lim’s healthy eating philosophy. Each bag contains ingredients for dinners alongside recipes designed by Nadia Lim and her team of chefs and dietitians, that are simple to prepare, big on flavour, healthy and delicious.
We’re a team of enthusiastic foodies who sniff out the best produce, support sustainable and free-range farming practices and understand the journey food makes to get to the plate. We stand behind our produce, our recipes and uncompromising service.
We’ve delivered more than 50 million meals right to our customer’s doors.
My Food Bag has been recognised in a number of ways for its business achievements including being named National Rising Star in the NZ Deloitte Fast 50 Awards in 2014. My Food Bag also won a Judges’ Choice award at the 2014 TVNZ NZ Marketing Awards in August while founder Cecilia Robinson took out the 2013 Ernst & Young 'Young Entrepreneur' of the Year. In addition, My Food Bag won the Excellence in Innovation Award in the Central Division of the Westpac Auckland Business Awards in November.
www.myfoodbag.co.nz
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZAuckland, Auckland 1052Primary
Grid intelligence Members
Funding
Rounds1
Round typeSeries unknown · venture round
Amount (USD)not recorded
Stage ranknot recorded
Investors named1
Since last round9 yr 2 mo
Funding
Show as table · 1 funding round
| Rounds | 1 |
|---|---|
| Axis | 2013 to 2026 |
| Series unknown · 19 Nov 2016 | not disclosed |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at My Food Bag?
189 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Where does My Food Bag have offices?
One address on record, New Zealand only. Primary: Auckland 1052.
Has My Food Bag raised funding?
One round. Latest 19 November 2016: Series unknown, investor Waterman Capital, no amount recorded.
What does My Food Bag list as its specialties?
One tag on the brand's own list, among them food.
Which companies are listed alongside My Food Bag?
23 profiles list My Food Bag as a peer — 98th percentile in Food & Beverages. It lists ten peers of its own. Woop and Loft Food Co list it back.