Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Retail Appliances, Electrical, and Electronic Equipment
Mistral Appliances is a Retail Appliances, Electrical, and Electronic Equipment brand in Rose Park, South Australia. Privately held, at mistral.com.au. It holds one address on record, all in Australia. It self-reports a headcount band of 11–50. It lists fmcg, home and affordable among its specialties. The record links five similar brands, most of them in Retail.
Mistral combines functionality, quality and style all at an affordable price-point.
Since 1968, Mistral has become a staple household Australian brand, with 9/10 Australians recalling the brand, and 7/10 Australians having owned a product, Mistral exceeds expectations with reliability and functionality for everyday use.
The Mistral Family of products comprises of the following categories;
Cooling
- Pedestal and Portable Fans
- Air-Conditioners
- Misting Fans
Heating
- Portable Heating
- Radiator Heating
- Flame Effect Heating
Kitchen
- Small and Major Appliances
- Cookware
- Whitegoods
Home
- Electrical Accessories
- Air Diffusers and Purifiers
- General Home Appliances
Garden
- Traditional Solar Lighting
- Linkable Solar Lighting
- Motion Sensor Solar Lighting
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
One address on record, Australia only. Primary: 142-144 Fullarton Rd, Rose Park, South Australia 5067.
16 tags on the brand's own list, among them fmcg, home and affordable.
2 profiles list Mistral Appliances as a peer — 56th percentile in Retail Appliances, Electrical, and Electronic Equipment. It lists ten peers of its own. GSM Retail Group lists it back.