Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
23
self-reported band not used
Founded
2017
9 years
Legal entities
1
ACRA
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
MINISO SG PTE. LTD.Entity record →
UEN201534263Z
Legal entities
Show as table · MINISO SG PTE LTD: 1 registry entity
| MINISO SG PTE. LTD. | UEN 201534263Z |
|---|---|
| Confirmed matches | 1 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores which stocked good quality, well designed, and inexpensive products that were mostly manufac-tured in China. With his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world.
MINISO’ s original intention was to enable the young generation to enjoy life through high-quality products and services. He wanted customers to have affordable, well-designed, quality products.
Through consumer insights gained from its international operations, MINISO evolved its definition of "extreme a ordability", while proposing the concept of "interest-based consumption" for the first time in the retail industry. To meet the needs of young consumers, MINISO innovates through co-branding partnerships with popular license holders, its excellent designs, and trendy technology , and launches products that are visually pleasing, easy to use and fun to play with.
At the same time, as consumer behavior has shifted to include multiple touchpoints, MINISO has embraced an omni-channel strategy combining the online and online market, providing consumers with a seamless shopping experience.
MINISO operates its global business under its brand slogan " Life is for fun ". Today, MINISO has successfully entered over 100 countries and regions and opened more than 5,500 stores around the world, covering the core business districts of world-renowned cities such as New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul. MINISO will continue creating joyful and high-quality life experiences for hundreds of millions of consumers around the world.
Specialties
All 1 specialty
- 零售
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | SG |
All codes: SG
Addresses
- SG1 TAI SENG AVENUE SINGAPORE 536464; SingaporePrimary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entity operates under MINISO SG PTE LTD?
One Singapore entity on ACRA: MINISO SG PTE. LTD. (UEN 201534263Z), high confidence.
How many people work at MINISO SG PTE LTD?
23 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does MINISO SG PTE LTD have offices?
One address on record, Singapore only. Primary: 1 TAI SENG AVENUE SINGAPORE 536464, Singapore.
Has MINISO SG PTE LTD raised funding?
None linked to this brand.
What does MINISO SG PTE LTD list as its specialties?
One tag on the brand's own list, among them 零售.
Which companies are listed alongside MINISO SG PTE LTD?
3 profiles list MINISO SG PTE LTD as a peer — 89th percentile in Retail. It lists ten peers of its own.