Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
52
self-reported 51–200 band
Founded
2020
6 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners BreadTalk Group, DBS Bank, PAssion Card, Mandai Wildlife Group, Singtel, FoodPanda, GoJek and Great Eastern. We are on a mission to redefine the engagement between brands and consumers in Southeast Asia.
Consumers live in a noisy world today and are inundated with choices and multiple fragmented media channels. Yet, consumers expect to be recognised as individuals, with their unique preferences and tastes. Brands recognise this and are looking to build meaningful, long-term relationships with their customers. Through the use of machine learning and artificial intelligence, minden.ai enables interactions between brands and consumers to be more personalised and rewarding, leading to increased engagement, loyalty and growth.
minden.ai is behind the launch of yuu Rewards Club in Singapore. To find out more, please visit https://www.minden.ai and https://yuu.sg.
We respect the values, ideas and intents of others and seek to understand their view. We embrace authenticity and transparency. We collaborate. We pride ourselves on agility and innovation, and believe in embracing continuous learning and self-improvement. We strive to be the preferred employer by providing a dynamic and exciting working environment with comprehensive benefits, work-life balance and effort recognition.
We are seeking pioneers with grit and passion, an insatiable intellectual curiosity and a heart for people, to amplify our effectiveness as a team.
Specialties
All 1 specialty
- Loyalty Rewards
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | SG |
All codes: SG
Addresses
- SGSingapore; Singapore , Singapore HeadquartersPrimary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
How many people work at minden.ai?
52 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Where does minden.ai have offices?
One address on record, Singapore only. Primary: Singapore Headquarters.
Has minden.ai raised funding?
None linked to this brand.
What does minden.ai list as its specialties?
One tag on the brand's own list, among them Loyalty Rewards.
Which companies are listed alongside minden.ai?
Five peer profiles on record: Temus and YouTrip.