Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
6
self-reported band not used
Founded
2014
12 years
Legal entities
None matched
Office countries
2
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." J Wanamaker
MIME Analytics (www.mimeanalytics.com) was founded on the belief that marketers in the 21st Century should be able to understand what advertising is effective and what is wasted. And we don't just mean digital!
Advertising a product, a service or a brand? Have you been asking yourself:
- What sales are you generating from TV compared to radio?
- Which channels and stations work best and when?
- How do your press and online adverts compare?
- Are your promotions driving profit or eroding it?
MIME Analytics can answer these and other marketing information challenges so that you can do more of the stuff that works and stop doing the stuff that doesn’t.
We analyse your media and response data to identify where your advertising is working – and where it isn’t. The choice is yours – bespoke project-based investigations, or longer-term engagements incorporating our online reporting tools.
If you are a data driven marketer looking for insights and tools to support your marketing strategy, advertising creative, or media mix, contact us now.
MIME. Marketing Intelligence Made Easy!
Specialties
All 10 specialties
- advertising effectiveness
- media analytics
- advertising dashboard
- marketing effectiveness
- marketing roi
- marketing return on investment
- return on marketing investment formula
- optimising advertising
- media effectiveness
- marketing roi metrics
Locations
2
Countries with an office address2 addresses on record
New ZealandprimaryUnited Kingdom
Country footprint
Show as table · Offices in 2 countries
| Countries | 2 |
|---|---|
| Primary country | NZ |
All codes: NZ GB
Addresses
- NZSuite 2, Level 1; 60 Parnell Rd; Auckland, Auckland 1052Primary
- GB12 Melcombe Place; London, NW1 6JJ
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at MIME Analytics?
6 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does MIME Analytics have offices?
Two addresses on record across 2 countries. Primary: Suite 2, Level 1, 60 Parnell Rd, Auckland 1052.
Has MIME Analytics raised funding?
None linked to this brand.
What does MIME Analytics list as its specialties?
Ten tags on the brand's own list, among them advertising effectiveness, media analytics and advertising dashboard.
Which companies are listed alongside MIME Analytics?
Two peer profiles on record: CALIBRE + CANDOR and Infinitum.