Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Photography
Melbourne, VIC-based michaels Camera Video Digital operates in Photography. Privately held, at michaels.com.au. It holds one address on record, all in Australia. It employs 11 people, on the record. It lists corporate services among its specialties. It is listed alongside one similar brand, in Veterinary Services.
michaels Camera Video & Digital has grown to become Australia’s largest photographic supplier with an impressive 2,200 m² of floor space over three levels in Melbourne CBD, employing more than 60 highly qualified, knowledgeable and experienced staff.
Established originally in 1916 by the great-grandfather of current Managing Director, Peter Michael, michaels first traded as a pawnbroker and gunsmith. In 1928, Peter's grandfather opened a pharmacy with limited stocks of photographic equipment. Peter's father, Alan, came on board in 1950 and his fascination for photography led to the expansion of the photo department in store.
The Michael family moved to concentrate solely on photographics in 1976 and has since flourished, being awarded the prestigious "Australian Photographic Dealer of the Year" award in 1988 and again in 1997, while cementing its place as Melbourne's premier photographic outlet. The additions of the michaels Media School and World Famous Camera Museum have lead to michaels being the must visit destination for photographic enthusiasts and professionals, in additional to Melbourne tourists with an interest in the photographic field.
Although situated in one location, the business size is the equivalent of five or so specialty camera outlets. It has achieved this status primarily due to the enormous range and depth of stock kept and the depth of knowledge of employees and their attention to providing a very high level of customer service.
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
11 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
One address on record, Australia only. Primary: 265/263-269 Elizabeth Street, Melbourne, VIC 3000.
None linked to this brand.
Nine tags on the brand's own list, among them corporate services.
1 profile lists michaels Camera Video Digital as a peer — 83rd percentile in Photography. It lists ten peers of its own. VicVet lists it back.