Brand profile · Motor Vehicle Manufacturing

Mercedes-Benz Toorak

Richmond, Victoria-based Mercedes-Benz Toorak operates in Motor Vehicle Manufacturing. Privately held, at mbtoorak.com.au. It holds one address on record, all in Australia. It employs 46 people, on the record. It lists vehicle servicing among its specialties. It is listed alongside ten similar brands, mostly in Automotive.

Profile live Privately Held Founded 1921 1 office country

Key facts

Counted staff
46
self-reported band not used
Founded
1921
105 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

In 1921, after the First World War finished, Ted Worrell founded a business beside the Toorak Hotel, trading under the name of Albury & Worrell.

In 1932, the Great Depression forced the virtual closure of the business as it was known. Ted Worrell moved to Carters Avenue to continue servicing local customers’ cars at a site which was previously a stable with a cobblestone floor.

In 1942, Ted’s son John Worrell joined as an apprentice mechanic. He worked there for his entire working life. The business grew rapidly over the next 20 years, and in 1959 Karl Hagen joined John Worrell as a partner in the business. After 62 successful years in the business, John Worrell and Karl Hagen decided to retire.

In 2004, Daimler Chrysler Australia Pacific Pty Ltd purchased the franchise Worrells Pty Ltd.

On Friday 12 June 2009, Worrell’s was renamed to Mercedes-Benz Toorak. 2012 brought more exciting changes, with Mercedes-Benz Toorak Service & Parts and Pre-Owned vehicle sales moving to 29 Madden Grove in Richmond. In late 2013 we transformed the Toorak showroom, undergoing major renovations, to create a state-of-the-art facility.

In December 2015, NGP Toorak Pty Ltd acquired ownership of Mercedes-Benz Toorak with a strong focus on continuing to supply exceptional service to all of their customers.

At Mercedes-Benz Toorak, we take pride in our history and look forward to another 95 years.

Specialties

All 4 specialties
  • New Car Sales
  • Used Car Sales
  • Vehicle Servicing
  • Mercedes-Benz

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AU29 Madden Gr; Richmond, Victoria 3121Primary

Grid intelligence Members

Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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The people relation is never requested, so there is nothing here to unlock.

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FAQ

How many people work at Mercedes-Benz Toorak?

46 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does Mercedes-Benz Toorak have offices?

One address on record, Australia only. Primary: 29 Madden Gr, Richmond, Victoria 3121.

Has Mercedes-Benz Toorak raised funding?

None linked to this brand.

What does Mercedes-Benz Toorak list as its specialties?

Four tags on the brand's own list, among them vehicle servicing.

Which companies are listed alongside Mercedes-Benz Toorak?

17 profiles list Mercedes-Benz Toorak as a peer — 97th percentile in Motor Vehicle Manufacturing. It lists ten peers of its own. Mercedes-Benz Sydney and 3 Point Motors Mercedes-Benz list it back.

What is Mercedes-Benz Toorak's website?