Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
5
self-reported 2–10 band
Office countries
1
1 address
Company type
Privately Held
self-reported
Description
McNamara Research specialises in media analysis for corporate and government clients. We look beyond the numbers to examine news drivers, generate environmental scans and identify threat alerts. Our analysis is backed by proprietary software and a unique rating formula that enables us to assess the key variables that form news impact.
In recent years, we have also developed tools to take the temperature of online and social media. Human editing also weeds out irrelevant information to provide you with meaningful analysis of this important reputational channel.
We pioneered media impact services in New Zealand and continue to lead the field as an independent, impartial assessor. McNamara Research has worked in every major sector in New Zealand and has a distinguished record of nearly 20 years' professional service to local industry, government and community agencies.
Current clients come from these sectors: government (central and local), not for profit, consumer goods, energy, transport and other infrastructure, professional and financial services, sporting codes, technology and telecommunications and public sector social marketing across multiple topics.
Specialties
All 5 specialties
- Media content analysis
- Online and social media analysis
- competitive and peer benchmarking
- Media measurement against key performance indicators
- News environment scanning of emerging topics and trends
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZ12 Taranaki Street; Wellington, Wellington 6011Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
1 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
How many people work at McNamara Research?
5 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does McNamara Research have offices?
One address on record, New Zealand only. Primary: 12 Taranaki Street, Wellington 6011.
Has McNamara Research raised funding?
None linked to this brand.
What does McNamara Research list as its specialties?
Five tags on the brand's own list, among them Media content analysis, Online and social media analysis and competitive and peer benchmarking.
Which companies are listed alongside McNamara Research?
1 profile lists McNamara Research as a peer — 47th percentile in Research. It lists eight peers of its own. Chapmans Chartered Accountants Limited lists it back.