Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
21
self-reported band not used
Founded
Not recorded
Registry matches
2
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entities
1 brand → 2 possible registrationsMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
MASSEL PTY LTD
ABN69002459645
MASSEL AUSTRALIA PTY LIMITED
ABN54078592337
Legal entities
Show as table · Massel Australia Pty. Ltd.: 2 registry entities
| MASSEL PTY LTD | ABN 69002459645 |
|---|---|
| MASSEL AUSTRALIA PTY LIMITED | ABN 54078592337 |
| Confirmed matches | 0 of 2 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
In 1982, Massel released its first 100% plant-based range of vegan stock to the Australian market. The goal was to make a healthy, affordable, stock with great flavour that could be used by everyone – regardless of dietary restriction, religious belief or lifestyle choice.
At the very base of the release of the range there were three founding principles.
1. Plant-based products are better and healthier.
2. Better and healthier plant-based products are not just for vegans and vegetarians; they’re better for everyone and must be just as tasty as or tastier than a meat-based equivalent.
3. Affordable plant-based products are the way of the future. They make sense for us all, are better for the leaving planet, the world community and for our pockets!
Fast forward to today, Massel products are many, they are all plant-based and in line with Massel original three rock solid principles. They are the very best in the world.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|
All codes: AU
Addresses
- AU12 Melissa Pl,; Kings Park, New South Wales 2148
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entities operate under Massel Australia Pty. Ltd.?
Two New South Wales entities on the ABR: MASSEL PTY LTD (ABN 69 002 459 645) and MASSEL AUSTRALIA PTY LIMITED (ABN 54 078 592 337). Both medium confidence.
How many people work at Massel Australia Pty. Ltd.?
21 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Massel Australia Pty. Ltd. have offices?
One address on record, Australia only.
Has Massel Australia Pty. Ltd. raised funding?
None linked to this brand.
Which companies are listed alongside Massel Australia Pty. Ltd.?
Eight peer profiles on record: Groenz Limited and EnableIQ.