Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
115
self-reported 2–10 band
Founded
2019
7 years
Legal entities
None matched
Office countries
2
2 addresses
Funding rounds
1
Pre seed · May 2021 · US$ 200.0K
Company type
Privately Held
self-reported
Description
Established in Singapore in 2019, MAD was born from a growing dissatisfaction with the lack of nutritious and flavourful beverage options on the market. Our founders asked, "Why choose between taste and health?" Driven by this, MAD was created to develop beverages that are both delicious and functional, empowering people to make healthier choices without compromise.
In 2022, MAD launched its first line of RTD coffees, and the response was overwhelming. Within just a few years, MAD has expanded to over 3,000 stores across Singapore and Malaysia, with rapid growth underway across Southeast Asia.
We’re constantly evolving and expanding our product offerings to meet the changing needs of our consumers. Our products are crafted with carefully selected ingredients designed to support gut health, deliver sustained energy, and taste amazing. Feeling good should never mean compromising on flavour.
Our goal is bigger than beverages. We’re building a community and movement, focused on healthier choices and better lifestyles. Every product we create reflects our commitment to helping people feel their best, one sip at a time.
Specialties
All 10 specialties
- plant-based
- R&D
- food tech
- alt-dairy
- RTD Beverages
- dairy-free
- start-up
- alt-protein
- alternative protein
- alternative dairy
Locations
2
Countries with an office address2 addresses on record
SingaporeprimaryMalaysia
Country footprint
Show as table · Offices in 2 countries
| Countries | 2 |
|---|---|
| Primary country | SG |
All codes: SG MY
Addresses
- MY3 Jalan Bangsar; Kuala Lumpur City, Federal Territory of Kuala Lumpur 59200
- SG15 Beach Road, Beach Centre; Singapore , Singapore 189677Primary
Grid intelligence Members
Funding
Rounds1
Round typePre seed · venture round
Amount (USD)200,000
Stage rank1
Investors named1
Since last round4 yr 8 mo
Funding
Show as table · 1 funding round
| Rounds | 1 |
|---|---|
| Axis | 2019 to 2026 |
| Pre seed · 19 May 2021 | US$ 200.0K |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
3 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
How many people work at MAD?
The record holds 115 counted staff profiles at January 2026, above the self-reported 2–10 band.
Where does MAD have offices?
Two addresses on record across 2 countries. Primary: 15 Beach Road, Beach Centre, Singapore 189677.
Has MAD raised funding?
One round. Latest 19 May 2021: pre seed, US$200,000, investor Big Idea Ventures.
What does MAD list as its specialties?
Ten tags on the brand's own list, among them r&d, start-up and plant-based.
Which companies are listed alongside MAD?
10 profiles list MAD as a peer — 91st percentile in Food and Beverage Services. It lists ten peers of its own. WTH Foods lists it back.