Brand profile · Retail

Jaya Grocer (Trendcell Sdn. Bhd.)

Jaya Grocer is a Retail brand in Kuala Lumpur. It is privately held, and its site is jayagrocer.com. It holds one address on record, all in Malaysia. Headcount on record is 619. It is listed alongside nine similar brands, mostly in Retail.

Profile live Privately Held 1 office country

Key facts

Counted staff
619
self-reported 501–1,000 band
Office countries
1
1 address
Company type
Privately Held
self-reported
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Description

Jaya Grocer, founded in the mid-2000s, aimed to provide high-quality, affordable groceries to Klang Valley residents. Their first outlet, at Jaya 33 in Petaling Jaya, served the local community with imported fresh produce and household goods.

Over time, Jaya Grocer became a well-known household name in Malaysia, expanding to over 51 outlets; and is now an affiliate of Grab, Southeast Asia’s leading superapp. To bring the convenience of on-demand grocery delivery to more consumers in Malaysia, we are dedicated towards building a strong team that is aligned with our goals. At Jaya Grocer, team collaboration and dedication is what we require to deliver quality products and service to our consumers and customers.

Our Vision is to:

Become the leading online-to-offline (O2O) retailer, leveraging our omnichannel strength to provide our customers with a rewarding, fulfilling, and exciting experience. Our goal is for customers to say “I can get what I want whenever I need it”. We aim to achieve this through offering high-quality yet affordable goods, facilitating seamless cashless checkouts, loyalty membership via GrabRewards and introducing our private label with "Grab Signatures."

Our Mission is to:

  • Provide a diverse variety of High Quality and Fresh Produce
  • Offer attractive Best Value Pricing
  • Ensure customers have the Best Shopping Experience
  • To grow the business through successful Collaboration and Partnerships
  • Practice the Values of Jaya Grocer every single day

Our Values are:

  • Teamwork
  • Trust
  • Integrity
  • Customer Satisfaction
  • Growth

SSM: 200101008291 (544047-T)

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary MY. Codes: MY.1 countryprimary MYMY
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryMY

All codes: MY

Addresses

  • MYKuala LumpurPrimary

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Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Headcount trend

Financials

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Paid-up capital
Fiscal period
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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Jaya Grocer (Trendcell Sdn. Bhd.)?

619 counted staff profiles at January 2026, inside the self-reported 501–1,000 band.

Where does Jaya Grocer (Trendcell Sdn. Bhd.) have offices?

One address on record, Malaysia only. Primary: Kuala Lumpur.

Has Jaya Grocer (Trendcell Sdn. Bhd.) raised funding?

None linked to this brand.

Which companies are listed alongside Jaya Grocer (Trendcell Sdn. Bhd.)?

66 profiles list Jaya Grocer (Trendcell Sdn. Bhd.) as a peer — 99th percentile in Retail. It lists ten peers of its own. AEON CO. (M) BHD. and Lotus's Malaysia list it back.

What is Jaya Grocer (Trendcell Sdn. Bhd.)'s website?