Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · IT Services & Consulting
Melbourne, Victoria-based iReel operates in IT Services & Consulting. It is privately held, and its site is ireel.ai. It holds two addresses on record across two office countries. Headcount on record is 12. Its work is tagged agentic ai and innovation. One Australian registration (ABN) is a confirmed match. It is listed alongside five similar brands, mostly in Marketing Services.
ABN52663205767
| IREEL PTY LTD | ABN 52663205767 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
iReel builds Agents AI for Sport - autonomous systems that think, act, and collaborate with humans across performance, data, and business operations.
We don’t just generate information; we deploy intelligent, sport-specific agents that perform tasks, support decision-making, and drive outcomes across the sporting ecosystem.
From player performance and scouting to data analysis, media, and organisational operations, iReel’s Agentic AI transforms how sport works - adding the intelligence layer behind elite performance and organisational excellence.
| Countries | 2 |
|---|---|
| Primary country | AU |
All codes: AU GB
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
One Victoria entity on the ABR: IREEL PTY LTD (ABN 52 663 205 767), high confidence.
12 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Two addresses on record across 2 countries. Primary: 477 Collins St, Melbourne, Victoria 3000.
None linked to this brand.
Three tags on the brand's own list, among them agentic ai and innovation.
20 profiles list iReel as a peer — 98th percentile in IT Services & Consulting. It lists ten peers of its own. Sports Cloud Australia and Humaie list it back.