Brand profile · Insurance

Initio Insurance

Hamilton, Waikato-based Initio Insurance operates in Insurance. It is privately held, and its site is initio.co.nz. It holds one address on record, all in New Zealand. Headcount on record is 26. Its work is tagged technology and car insurance. It is listed alongside six similar brands, mostly in Insurance.

Profile live Privately Held Founded 2010 1 office country

Key facts

Counted staff
26
self-reported 11–50 band
Founded
2010
16 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Founded in 2010, initio was New Zealand's very first online house insurance provider.

Since then, we've been obsessed with making insurance smarter and easier for our customers. Technology is at the centre of everything we do to help cut the nonsense, and speed up the insurance experience from purchase to claims. We love paying claims, not delaying them.

Cover your house and contents online with initio on one easy platform, in just a matter of minutes.

Specialties

All 6 specialties
  • House and Contents Insurance
  • Landlord Insurance
  • Car Insurance
  • Holiday Home Insurance
  • Airbnb Insurance
  • Technology

Related specialties

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ6 Garden Pl; Hamilton, Waikato 3204Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Initio Insurance?

26 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Initio Insurance have offices?

One address on record, New Zealand only. Primary: 6 Garden Pl, Hamilton, Waikato 3204.

Has Initio Insurance raised funding?

None linked to this brand.

What does Initio Insurance list as its specialties?

Six tags on the brand's own list, among them technology and car insurance.

Which companies are listed alongside Initio Insurance?

4 profiles list Initio Insurance as a peer — 72nd percentile in Insurance. It lists ten peers of its own. Lync Insure and Cumpston Sarjeant list it back.

What is Initio Insurance's website?