Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
102
self-reported 51–200 band
Founded
1990
36 years
Legal entities
None matched
Office countries
3
3 addresses
Funding rounds
1
Grant · May 2014 · US$ 1.3M
Company type
Privately Held
self-reported
Description
Infotools is an award-winning software and services provider for market research and insight teams.
Established in 1990, and with a presence in the US, Europe, and New Zealand, we work with some of the world’s best-known brands, including Coca-Cola, Orange, Samsung, Visa, and Mondelez.
Our powerful cloud-based software platform, Harmoni, is purpose-built for market research data. Harmoni is a true' data-to-decision-making' solution from data processing to analysis, reporting, visualization, dashboards, distribution, and data alerts. With three decades of experience partnering with corporate insights teams, we have data experts who can help you with insights discovery, analysis, visualization and reporting.
We don't do data collection – but once you have your data, we can help you see it differently and make it easy for you to find and share compelling insights that inspire decision-makers to take action.
Specialties
- market research
- data insights
- customer insights
- market insights
- consumer research
- marketing research
- customer research
- data analysis
- consumer insights
- data visualization
- data processing
- data intelligence
- brand research
All 27 specialties
- Market research analysis
- Data visualization
- Data insights
- Data analysis
- Data processing
- Research management
- Market research
- Consumer insights
- Survey analysis
- Research design
- Market research software
- Brand insights
- Consumer research
- Customer insights
- Customer research
- Brand research
- Audience research
- Audience insights
- Market insights
- Marketing insights
- Marketing research
- Shopper insights
- Shopper research
- decision intelligence
- consumer intelligence
- data intelligence
- quantitative data analysis
Locations
3
Countries with an office address3 addresses on record
Country footprint
Show as table · Offices in 3 countries
| Countries | 3 |
|---|---|
| Primary country | NZ |
All codes: NZ GB US
Addresses
- NZ51 Hurstmere Road; Takapuna, Auckland 0622Primary
- US100 Pine St; Suite 1250; San Francisco, California 94111
- GB3 WeWork Waterhouse Square, 138 Holborn; First Floor; London, England EC1N 2SW
Grid intelligence Members
Funding
Rounds1
Round typeGrant · non-equity funding
Amount (USD)1,300,000
Stage rank1
Investors named1
Since last round11 yr 8 mo
Funding
Show as table · 1 funding round
| Rounds | 1 |
|---|---|
| Axis | 1990 to 2026 |
| Grant · 1 May 2014 | US$ 1.3M |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Infotools, Insights powered by Harmoni?
102 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Where does Infotools, Insights powered by Harmoni have offices?
Three addresses on record across 3 countries. Primary: 51 Hurstmere Road, Takapuna, Auckland 0622.
Has Infotools, Insights powered by Harmoni raised funding?
One round. Latest 1 May 2014: grant, US$1,300,000, investor Callaghan Innovation.
What does Infotools, Insights powered by Harmoni list as its specialties?
27 tags on the brand's own list, among them market research, data insights and customer insights.
Which companies are listed alongside Infotools, Insights powered by Harmoni?
7 profiles list Infotools, Insights powered by Harmoni as a peer — 83rd percentile in Market Research. It lists ten peers of its own. Far Beyond Creative Ltd lists it back.