Brand profile · IT Services & Consulting

Ignition Advice

Ignition Advice is an IT Services & Consulting brand in Sydney, NSW. It is privately held, and its site is discoverignition.com. It holds three addresses on record across three office countries. Headcount on record is 64. Its work is tagged digital transformation, user experience and financial technology. Its latest round on record is Series B, US$25.5M. It is listed alongside eight similar brands, mostly in Financial Services.

Profile live Privately Held Founded 2014 3 office countries US$ 25.5M Series B

Key facts

Counted staff
64
self-reported 51–200 band
Founded
2014
12 years
Legal entities
None matched
Office countries
3
3 addresses
Funding rounds
2
Series B · Oct 2020 · US$ 25.5M
Company type
Privately Held
self-reported
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Description

We are Ignition, a leading global advice technology specialist. We are on a mission to close the global financial advice gap by powering institutions to provide advice for all, through digital advice technology.

We combine the power of digital intelligence with a human touch to enable smarter, more flexible and more secure advice delivery for everyone.

We powered the first robo-investment solution in Australia and have since partnered with banks and wealth managers worldwide to deliver a customer-centric model that brings a customer and adviser together into a single advice workflow.

Our SaaS platform integrates seamlessly into existing systems, enabling our clients to deliver frictionless omnichannel user experiences across investment, insurance and retirement.

We’re a passionate collective of experts across financial services, wealth management, enterprise software development, UX design, financial cloud and client delivery that show up every day to help organisations transform how advice is delivered.

We have core teams located in Sydney, Dublin, Edinburgh and London, and are quickly progressing plans to expand into other locations, including Asia, so we can help more people make better financial decisions.

Specialties

All 16 specialties
  • digital financial advice
  • financial technology
  • robo advice
  • goals-based investing
  • digital transformation
  • customer engagement
  • banking technology
  • insurance technology
  • retirement journeys
  • investment journeys
  • user experience
  • financial assessment
  • insurance journeys
  • customer centric
  • robo investment
  • SaaS platform

Related specialties

Locations

3
Countries with an office address3 addresses on record
AustraliaprimaryIrelandUnited Kingdom

Country footprint

Offices in 3 countriesCountry footprint: 3 countries, primary AU. Codes: AU, GB, IE.3 countriesprimary AUAUGBIE
Show as table · Offices in 3 countries
Offices in 3 countries
Countries3
Primary countryAU

All codes: AU GB IE

Addresses

  • IE13 Adelaide Road; Dublin, Dublin D02 P950
  • GBOne New Change; 5th Floor; London, EC4M 9AF
  • AU5 Martin Place; Level 2; Sydney, NSW 2000Primary

Grid intelligence Members

Funding

Last round · 11 October 2020US$ 25.5MSeries B · investor: Morgan Stanley
Rounds2
Round typeSeries B · venture round
Amount (USD)25,500,000
Stage rank4
Investors named1
Since last round5 yr 3 mo

Funding

2 funding roundsFunding timeline. Latest round 11 Oct 2020: Series B, US$ 25.5M.20142026Series BUS$ 25.5M2 rounds
Show as table · 2 funding rounds
2 funding rounds
Rounds2
Axis2014 to 2026
Series B · 11 Oct 2020US$ 25.5M

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Ignition Advice?

64 counted staff profiles at January 2026, inside the self-reported 51–200 band.

Where does Ignition Advice have offices?

Three addresses on record across 3 countries. Primary: 5 Martin Place, Level 2, Sydney, NSW 2000.

Has Ignition Advice raised funding?

Two rounds. Latest 11 October 2020: Series B, US$25,500,000, investor Morgan Stanley.

What does Ignition Advice list as its specialties?

16 tags on the brand's own list, among them digital transformation, user experience and financial technology.

Which companies are listed alongside Ignition Advice?

18 profiles list Ignition Advice as a peer — 97th percentile in IT Services & Consulting. It lists ten peers of its own. Pro Bono Financial Advice Network (PFAN) and daisee list it back.

What is Ignition Advice's website?