Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · IT Services & Consulting
Ignition Advice is an IT Services & Consulting brand in Sydney, NSW. It is privately held, and its site is discoverignition.com. It holds three addresses on record across three office countries. Headcount on record is 64. Its work is tagged digital transformation, user experience and financial technology. Its latest round on record is Series B, US$25.5M. It is listed alongside eight similar brands, mostly in Financial Services.
We are Ignition, a leading global advice technology specialist. We are on a mission to close the global financial advice gap by powering institutions to provide advice for all, through digital advice technology.
We combine the power of digital intelligence with a human touch to enable smarter, more flexible and more secure advice delivery for everyone.
We powered the first robo-investment solution in Australia and have since partnered with banks and wealth managers worldwide to deliver a customer-centric model that brings a customer and adviser together into a single advice workflow.
Our SaaS platform integrates seamlessly into existing systems, enabling our clients to deliver frictionless omnichannel user experiences across investment, insurance and retirement.
We’re a passionate collective of experts across financial services, wealth management, enterprise software development, UX design, financial cloud and client delivery that show up every day to help organisations transform how advice is delivered.
We have core teams located in Sydney, Dublin, Edinburgh and London, and are quickly progressing plans to expand into other locations, including Asia, so we can help more people make better financial decisions.
| Countries | 3 |
|---|---|
| Primary country | AU |
All codes: AU GB IE
| Rounds | 2 |
|---|---|
| Axis | 2014 to 2026 |
| Series B · 11 Oct 2020 | US$ 25.5M |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
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64 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Three addresses on record across 3 countries. Primary: 5 Martin Place, Level 2, Sydney, NSW 2000.
Two rounds. Latest 11 October 2020: Series B, US$25,500,000, investor Morgan Stanley.
16 tags on the brand's own list, among them digital transformation, user experience and financial technology.
18 profiles list Ignition Advice as a peer — 97th percentile in IT Services & Consulting. It lists ten peers of its own. Pro Bono Financial Advice Network (PFAN) and daisee list it back.