Spending power
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Spending power
Key facts
Counted staff
1,712
self-reported 501–1,000 band
Founded
1972
54 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Public Company
self-reported
Description
A PIDM Member.
Hong Leong Assurance Berhad (HLA) is a subsidiary of HLA Holdings Sdn Bhd (HLAH), which is fully owned by Hong Leong Financial Group Berhad (HLFG), the financial services division of Hong Leong Group Malaysia.
HLA started as Malaysia Pacific Insurance Berhad in 1972, focusing on General Insurance, and expanded into Life Insurance the following year.
In December 1982, Hong Leong Assurance Sdn Bhd was established as a composite insurance company after acquiring the General and Life Insurance businesses of Malaysia Pacific Insurance.
Through a strategic partnership exercise in 2010, Hong Leong Assurance merged its general insurance business with MSIG Insurance (Malaysia) Berhad. After the transaction, HLAH holds a 30% stake in the enlarged MSIG Insurance and a 70% stake in HLA; while Mitsui Sumitomo Insurance Co (MSI) holds a 70% stake in MSIG Insurance and a 30% stake in HLA.
Today, HLA is the largest local life insurer in Malaysia with over 8,000 life advisors and 22 branches nationwide.
Specialties
All 1 specialty
- Life Insurance and Financial Planing
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | MY |
All codes: MY
Addresses
- MY15A Jalan 51a/219; Petaling Jaya, Selangor 46100Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
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Names are withheld until a consented source exists.
FAQ
How many people work at Hong Leong Assurance Berhad?
1,712 counted staff profiles at January 2026, above the self-reported 501–1,000 band.
Where does Hong Leong Assurance Berhad have offices?
One address on record, Malaysia only. Primary: 15A Jalan 51a/219, Petaling Jaya, Selangor 46100.
Has Hong Leong Assurance Berhad raised funding?
None linked to this brand.
What does Hong Leong Assurance Berhad list as its specialties?
One tag on the brand's own list, among them Life Insurance and Financial Planing.
Which companies are listed alongside Hong Leong Assurance Berhad?
Nine peer profiles on record: Etiqa Insurance and Takaful and CIMB.