Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Graphic Design
Hard Luck Design is a Graphic Design brand in Auckland, Mangere Bridge. Publicly held, at hardluckdesign.co.nz. It holds one address on record, all in New Zealand. It employs 3 people, on the record. It is listed alongside eight similar brands, mostly in Advertising Services.
“Hard Luck Design” is a collective of Pasifika and Māori creatives that decided to express their work the way they want to. We want to build a community of like-minded people that also want to express themselves and tell their story.
Being a collective of indigenous descent and having the knowledge and resources to tie in our Kaupapa with our work makes us a unique studio. Our different backgrounds both creatively and personally makes us a team of superheroes that can take clients brand to the next level.
The naming of hardluck came about from kiwi phrase meaning failure. We see it as ‘what after’ that phrase. When you fail, you get up and go again - we want to exemplify that it’s okay to fail cause you can always get up and try again.
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
2 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
3 counted staff profiles at January 2026, inside the self-reported 2–10 band.
One address on record, New Zealand only. Primary: Auckland, Mangere Bridge 2022.
None linked to this brand.
4 profiles list Hard Luck Design as a peer — 87th percentile in Graphic Design. It lists nine peers of its own. Pillars Ka Pou Whakahou and Below Studios list it back.