Brand profile · Financial Services

Guideway® Financial Services

Guideway® Financial Services is a Financial Services brand in Melbourne, Victoria. Ownership is privately held; it publishes at guideway.com.au. It holds one address on record, all in Australia. The record counts 18 people. Tagged practice management, paraplanning and financial advice. One Australian registration (ABN) is a confirmed match. It is listed alongside nine similar brands, mostly in Financial Services.

Profile live Privately Held Founded 2012 1 entity ABN 1 office country
Registry verified · ABR

Key facts

Counted staff
18
self-reported 11–50 band
Founded
2012
14 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entity

1 brand → 1 confirmed entity
  • GUIDEWAY FINANCIAL SERVICES PTY LTD

    ABN46156498538

    VICHigh confidenceMatched on exact nameABR

Legal entities

Guideway® Financial Services: 1 registry entityGuideway® Financial Services is linked to 1 registry entity: GUIDEWAY FINANCIAL SERVICES PTY LTD (ABN 46156498538, candidate).Guideway® Financial ServicesGUIDEWAY FINANCIALSERVICES PTY LTDABN 46156498538Candidate · High confidence
Show as table · Guideway® Financial Services: 1 registry entity
Guideway® Financial Services: 1 registry entity
GUIDEWAY FINANCIAL SERVICES PTY LTDABN 46156498538
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

Guideway is the premier provider of quality, customised advisory services for large superannuation funds and independently minded advisory professionals. We are not aligned to any product or platform and specialise in true service-for-fee, product and platform agnostic advice.

Guideway focuses on the delivery of advice from a client’s perspective. We understand members often present with a simple need for help, information and or guidance and are regularly shoehorned into a digital SOA process and this is often where the engagement ends. For this reason, Guideway’s tools are all designed to ‘meet clients where they are’ and we achieve this by focusing on the provision of general advice, information and nudges and where appropriate, scaled and complex personal advice. Our education platform, MoneyED, is natively AI augmented and is designed to accommodate and service each cohort group by providing customised learning journeys and education plans for members. Guideway’s ecosystem specialises in creating agency for members so that they may understand and navigate their way through to retirement with confidence, all with the knowledge of how and when to access fund services to support their journey.

Whether it’s guidance and education, industry leading AI tools or personal advice assistance including compliance, please contact Guideway for more information (advice@guideway.com.au).

Specialties

All 15 specialties
  • AFS Licensing
  • Credit Licensing
  • Xplan
  • Licensee Services
  • Risk
  • Review and Compliance
  • Industry Super Funds
  • Taxation Services
  • Business Mentoring
  • Practice Management
  • Financial Advice
  • Government Super Funds
  • Paraplanning
  • Financial Advice Software
  • Dealer Group

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AULevel 3; 91 William Street; Melbourne, Victoria 3000Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

Which legal entity operates under Guideway® Financial Services?

One Victoria entity on the ABR. GUIDEWAY FINANCIAL SERVICES PTY LTD (ABN 46 156 498 538), high confidence.

How many people work at Guideway® Financial Services?

The record holds 18 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Guideway® Financial Services have offices?

One address on record, Australia only. Primary: Level 3, 91 William Street, Melbourne, Victoria 3000.

Has Guideway® Financial Services raised funding?

None linked to this brand.

What does Guideway® Financial Services list as its specialties?

15 tags on the brand's own list, among them practice management, paraplanning and financial advice.

Which companies are listed alongside Guideway® Financial Services?

Nine peer profiles on record: Nissan Financial Services Australia and TAG Financial Services P/L.

What is Guideway® Financial Services's website?