Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
395
self-reported 11–50 band
Office countries
1
1 address
Company type
Public Company
self-reported
Description
Amotiv Limited (formerly GUD Holdings Limited) has been listed on the Australian Securities Exchange since 1958. Today, it is included in the ASX200 index (ASX:AOV).
We own a portfolio of companies specialising in providing high-quality automotive products and solutions that meet the evolving needs of our customers worldwide.
The company’s origins lie in the automotive aftermarket. During the 1990s and 2000s, Amotiv (then GUD) acquired iconic Australian brands to create a diversified portfolio of businesses. In recent years, the company has refocused the portfolio on its roots in automotive.
In 2023 Amotiv divested the final non-automotive business to create the largest automotive pure-play wholesaler in Australia and New Zealand.
The company’s recent history is marked by a strategic decision to move the portfolio of businesses towards the automotive aftermarket and symbolised with a name change to Amotiv (formerly GUD). Pronounced 'Amo-tiv,' the name is a creative play on the word 'Automotive' and marks a pivotal moment in the company's journey, signifying its evolution back to a dedicated automotive pure play group.
The rebranding to Amotiv underscores the company's unwavering commitment to the automotive sector and our ambition to be at the forefront of industry innovation. It carries the weight of our legacy and propels us into an exciting future.
Amotiv is the company behind future-ready brands; clever ideas turned into technical products and services that people count on every day. We are committed to making a positive impact and creating value for all stakeholders.
For more information www.amotiv.com ASX:AOV
Specialties
All 3 specialties
- Innovation
- Product Development
- Supply Chain Management
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU29 Taras Avenue; Altona North, VIC 3025Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
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The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at GUD Holdings Limited?
395 counted staff profiles at January 2026, above the self-reported 11–50 band.
Where does GUD Holdings Limited have offices?
One address on record, Australia only. Primary: 29 Taras Avenue, Altona North, VIC 3025.
Has GUD Holdings Limited raised funding?
None linked to this brand.
What does GUD Holdings Limited list as its specialties?
Three tags on the brand's own list, among them product development, innovation and supply chain management.
Which companies are listed alongside GUD Holdings Limited?
19 profiles list GUD Holdings Limited as a peer — 94th percentile in Motor Vehicle Parts Manufacturing. It lists ten peers of its own. Amotiv Limited and Brown & Watson International Group list it back.