Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Software Development
Groov runs a Software Development operation from Auckland Central, Auckland. Ownership is privately held; it publishes at groovnow.com. The record carries two addresses across two office countries. The record counts 24 people. Tagged people analytics. The latest round on record is Grant at US$171.3K. The record links five similar brands, most of them in Software Development.
At Groov, we exist to unlock human potential — for individuals building everyday resilience, and for workplaces striving to create healthier, high-performing teams and the cultures that sustain them.
For workplaces, the old ways of supporting people are broken. Surveys surface issues too late, EAPs are underused, and one-off training rarely sticks. Groov brings science, services, and technology together in one system that helps leaders act early. Our platform provides real-time organisational intelligence on networks, patterns of work, engagement, and psychosocial risk. Our consulting work supports culture and transformation initiatives, embedding new ways of working through strategy, workshops, and training. And our coaching — from proactive 1:1 support for employees to targeted leadership development — equips people to lead well under pressure. The result is organisations that are more resilient, more engaged, and higher performing, with compliance built in along the way.
Beyond the workplace, Groov also makes preventative mental health support accessible to everyone. Through the Groov app and Ask Groov, people can strengthen resilience, manage stress, and find trusted guidance when they need it most. Our partnerships with organisations like Health NZ and AIA Vitality extend this reach to thousands across New Zealand and beyond.
We are not just another wellbeing provider or survey platform. Groov is building the human operating system for individuals, teams, and organisations — one that helps people feel better, perform better, and unlock their full potential.
| Countries | 2 |
|---|---|
| Primary country | NZ |
All codes: NZ US
| Rounds | 4 |
|---|---|
| Axis | 2018 to 2026 |
| Grant · 1 Oct 2021 | US$ 171.3K |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
The record holds 24 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Two addresses on record across 2 countries. Primary: 73 Parnell Rise, Auckland Central, Auckland 1010.
Four rounds. Latest 1 October 2021: grant, US$171,300, investor Callaghan Innovation.
Four tags on the brand's own list, among them people analytics.
16 profiles list Groov as a peer — 96th percentile in Software Development. It lists ten peers of its own. Law Cyborg and Mentemia list it back.