Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
35
self-reported band not used
Founded
1988
38 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Partnership
self-reported
Description
Going Straight Inc. is one of the largest beauty chains in the Philippines, with locations nationwide in both SM and Ayala Malls. It is composed of 250 employees, some of which have been employees since it was founded over 30 years ago. The company is the pioneer of hair straightening technology in the Philippines and has grown it services and customer base over the years. It follows specific international industry standards, partrnering with international brands like Loreal, Wella, and Lakme. Over the years, it has also established its own line of hair care products called ‘Going Straight Exclusives’.
Going Straight has undergone a transformation program in 2018 and launched its new brand called Amave by Going Straight. It continues to innovate its team’s technical skills and uses only the latest, most revolutionary brands in the industry.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | PH |
All codes: PH
Addresses
- PHSunshine Condominium Kamagong Street; 9633; Makati City, Manila 1229Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Going Straight Inc.?
35 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Going Straight Inc. have offices?
One address on record, Philippines only. Primary: Sunshine Condominium Kamagong Street, 9633, Makati City, Manila 1229.
Has Going Straight Inc. raised funding?
None linked to this brand.
Which companies are listed alongside Going Straight Inc.?
Nine peer profiles on record: P&A Grant Thornton and GCash.