Brand profile · Food and Beverage Services

Goh Joo Hin (New Moon)

Singapore-based Goh Joo Hin operates in Food and Beverage Services. It is privately held, and its site is newmoon.com.sg. It holds one address on record, all in Singapore. Headcount on record is 62. Its work is tagged rice. It is listed alongside eight similar brands, mostly in Wellness and Fitness Services.

newmoon.com.sg LinkedIn

Profile live Privately Held Founded 1940 1 office country
Counted staff
62
self-reported 51–200 band
Founded
1940
86 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Founded in 1940s, Goh Joo Hin Pte Ltd is Singapore's leading FMCG (Fast Moving Consumer Goods) distributor and brand owner of New Moon. Our main mission is to fulfill its commitment as the leading marketing and distribution Company of the highest quality.

New Moon, the company's flagship brand, is a multi-award winning premium food and beverage brand established in Singapore since 1959. Though most often associated with its main product, Abalone, New Moon has since expanded its product range to include more than 100 products through constant innovation and conscientious research. New Moon is committed to providing quality food products to our discerning customers and to cater to our customers’ changing tastes and lifestyles.

Other premium brands under Goh Joo Hin's distribution network includes:

Food & Beverage Skippy, Mili, SPAM, Hormel, Dinty Moore, GoGo, Gulong and Shanghai Mailing

Healthcare Borsch Med and Pien Tze Huang

IT/ Consumer Electronics GP Battery, Philips, Gigaset, Sony and LG

Specialties

All 12 specialties
  • food distributor
  • meat/ poultry
  • seafood (chilled/ frozen)
  • seasoning/ condiment
  • vegetable oil
  • bird nest
  • canned Food Products
  • rice
  • otah
  • collagen drinks
  • essence of chicken
  • abalone

Locations

Singaporeprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary SG. Codes: SG.1 countryprimary SGSG
Show as table
Countries1
Primary countrySG

All codes: SG

Addresses

  • SG8 Gul Avenue; Singapore, 629652Primary

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Spending power

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Signals & hiring

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Financials

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Goh Joo Hin (New Moon)?

62 counted staff profiles at January 2026, inside the self-reported 51–200 band.

Where does Goh Joo Hin (New Moon) have offices?

One address on record, Singapore only. Primary: 8 Gul Avenue, Singapore 629652.

Has Goh Joo Hin (New Moon) raised funding?

None linked to this brand.

What does Goh Joo Hin (New Moon) list as its specialties?

12 tags on the brand's own list, among them rice.

Which companies are listed alongside Goh Joo Hin (New Moon)?

Eight peer profiles on record: JR Life Sciences (Holistic Way) and Tee Yih Jia Food Manufacturing Pte Ltd.

What is Goh Joo Hin (New Moon)'s website?

newmoon.com.sg