Brand profile · Consumer Goods

WAG

WAG runs a Consumer Goods operation from Heatherton, Victoria. It is privately held, and its site is getwag.com.au. It holds one address on record, all in Australia. Headcount on record is 114. Its work is tagged australian owned. The record links six similar brands, most of them in Manufacturing.

getwag.com.au LinkedIn

Profile live Privately Held Founded 2010 1 office country
Counted staff
114
self-reported 11–50 band
Founded
2010
16 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

WAG is Australia’s natural dog treat company. Our mission is to treat every dog to good health, committed to sustainability.

Specialties

All 6 specialties
  • Pet Health
  • Pet Lifestyle
  • Pet Treats
  • Pet Education
  • Australian Owned
  • Dog Treats

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
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Countries1
Primary countryAU

All codes: AU

Addresses

  • AU8 Plant Grove; Heatherton, Victoria 3202Primary

Grid intelligence Members

Spending power

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Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Headcount trend
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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

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People & contacts

2 employee profiles on record · names withheld.

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FAQ

How many people work at WAG?

114 counted staff profiles at January 2026, above the self-reported 11–50 band.

Where does WAG have offices?

One address on record, Australia only. Primary: 8 Plant Grove, Heatherton, Victoria 3202.

Has WAG raised funding?

None linked to this brand.

What does WAG list as its specialties?

Six tags on the brand's own list, among them australian owned.

Which companies are listed alongside WAG?

17 profiles list WAG as a peer — 97th percentile in Consumer Goods. It lists ten peers of its own. Bell & Bone and Trendz IT AU list it back.

What is WAG's website?

getwag.com.au