Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
94
self-reported 51–200 band
Founded
2004
22 years
Legal entities
None matched
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Public Company
self-reported
Description
Forward thinking tomorrow for all generations.
At Generation Life, we understand that life is more than just a financial decision, it is an emotional journey. As the pioneer in providing market leading investment bond and investment-linked lifetime annuity solutions, we aim to help secure the financial futures of many Australians and their families.
We design innovative products that use the power of financial markets generating greater wealth and better lifestyles for all Australians. Our leading investment menu provides your clients with a choice of investment management styles and objectives to cater for different goals across all major asset classes. Specialising in providing personalised support and developing tailored client strategies for all generations.
Outthinking today.
Generation Life Limited AFSL 225408 (Generation Life) is the product issuer, provides general financial product advice and other services related to investment life insurance products and life risk insurance products. Any superannuation general financial product advice provided is by Generation Development Services Pty Ltd ABN 14 093 660 523 as Corporate Authorised Representative, No. 001317211 of Evidentia Financial Services Pty Ltd AFSL 546217. The information provided is general in nature and does not consider the investment objectives, financial situation or needs of any person and is not intended to constitute personal financial advice. The product’s Product Disclosure Statement and Target Market Determination are via www.genlife.com.au or superannuation product issuers’ websites to be considered in deciding whether to acquire, hold or dispose of the product. Generation Life’s investment bonds can provide certainty as they are governed by legislation that has changed infrequently and can be appropriately structured to bypass an estate and be protected in case of bankruptcy of the life insured. Investments carry risks. Past performance is not an indication of future performance.
Specialties
All 13 specialties
- Saving for retirement
- Best alternative for Superannuation
- Transfer wealth with certainty
- Providing a child with a financial head start
- Help with aged-care benefits and pensions
- Options for higher income earners
- Saving for funeral costs
- Provider of Investment Bonds
- Investment Bonds
- Tax effective investment
- LifeIncome
- Investment-linked Lifetime Annuity
- The new era of lifetime annuities
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|
All codes: AU
Addresses
- AULevel 9, 6 O'Connell Street; Sydney, New South Wales 2000
- AULevel 17, 447 Collins Street; Melbourne, Victoria 3000Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
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FAQ
How many people work at Generation Life - Outthinking today.?
94 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Where does Generation Life - Outthinking today. have offices?
Two addresses on record, Australia only. Primary: Level 17, 447 Collins Street, Melbourne, Victoria 3000.
Has Generation Life - Outthinking today. raised funding?
None linked to this brand.
What does Generation Life - Outthinking today. list as its specialties?
13 tags on the brand's own list, among them Saving for retirement, Best alternative for Superannuation and Transfer wealth with certainty.
Which companies are listed alongside Generation Life - Outthinking today.?
22 profiles list Generation Life - Outthinking today. as a peer — 96th percentile in Financial Services. It lists ten peers of its own. Allianz Retire+ and Futurity Investment Group list it back.